Microgroove Works with Ingram Content Group to Bring Physical Goods Fulfillment and Transactional Capabilities to Mobile Applications

SEATTLE, Sept. 5, 2014 /PRNewswire/ -- Microgroove, a Seattle-based software company, is pleased to announce a strategic alliance with Ingram Content Group, the world's largest distributor of physical and digital content, that will give businesses with mobile applications a simple way to create a new revenue stream through a white-label platform that integrates physical product suggestions and provides a seamless checkout experience for users.

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The Microgroove Storefront (www.microgroove.com/storefront) provides businesses with the tools to easily add ecommerce capabilities to their existing mobile applications. The Microgroove Storefront can immediately provide access to millions of books and capitalize on Ingram's expertise in consumer direct fulfillment and worldwide logistics network, providing service to virtually any consumer in the world. Engineered for easy integration into existing mobile apps on any platform, the Microgroove Storefront requires only a few lines of code to implement and is highly optimized for mobile and touch.

"Thanks to our working relationship with Ingram, the Microgroove Storefront is a full service offering that includes product sourcing, inventory management, consumer direct fulfillment, financial transactions, technical operations and customer service," said Phil Coady, CEO of Microgroove. "We're glad to use Ingram's expertise and expansive distribution network to launch this platform, which is essentially a riskless form of retail. App partners earn a retail margin because they are the retailer, and they keep their users engaged within their own app experience."

While Microgroove is continuing to add fulfillment partners for various product verticals, Ingram immediately provides access to books and a solid foundation for the growth of the platform.

"Ingram is pleased to support the Microgroove solution and provide them with the books and worldwide distribution they need to make this platform successful," said Shawn Everson, Ingram's Chief Commercial Officer. "The Microgroove Storefront is the perfect way for businesses to cross merchandise and take advantage of adding books as an option for their customers while also improving their app by recommending and facilitating the purchase of relevant books."

About Microgroove
Microgroove has over a decade of experience providing highly specialized software to the ecommerce & entertainment industries. Microgroove software has powered over 500 entertainment and ecommerce sites including the majority of the artist and label sites for the Universal Music Group. With specific expertise in mobile touch, cloud-based scalable software solutions & operations, Microgroove-authored software has conducted billions of data transactions for millions of customers with hundreds of millions of dollars in financial transactions.
www.microgroove.com

About Ingram  
Ingram Content Group Inc. is a subsidiary of Nashville-based Ingram Industries Inc. The company got its start in 1964 as a textbook depository and has since grown and transformed into a comprehensive publishing industry services company that offers numerous solutions, including physical book distribution, print-on-demand and digital services. Committed to the success of its partners, Ingram works closely with publishers, retailers, libraries and schools around the world to provide them with the right products and services to help them succeed in the dynamic and increasingly complex world of content publishing. Ingram's operating units are Ingram Book Company, Lightning Source Inc., Vital Source Technologies, Inc., Ingram Periodicals Inc., Ingram International Inc., Ingram Library Services Inc., Spring Arbor Distributors Inc., Ingram Publisher Services Inc., Tennessee Book Company LLC, Coutts Information Services, and ICG Ventures Inc. Learn more about Ingram Content Group at www.ingramcontent.com.

Contacts:

Business Development Inquiries:

Brad Holliday ([email protected])

Press Inquiries:

[email protected]

SOURCE Microgroove