Microsoft Advertising to Use comScore validated Campaign Essentials (vCE) for Digital Ad Inventory Optimization
vCE to Be Deployed as a Solution for Viewability, Audience and Brand Safety in Microsoft Advertising Services
RESTON, Va., July 16, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today announced that Microsoft advertising has selected validated Campaign Essentials (vCE) as a solution to help advertisers better understand where their campaigns are being delivered and to which audiences, enabling optimization of high quality digital display advertising inventory. The vCE solution will be implemented across several Microsoft advertising services, providing important metrics on digital ad viewability, audience verification and brand safety to help improve campaign performance.
"We look forward to collaborating with Microsoft for vCE," said Serge Matta, President of comScore. "As one of the global leaders in digital media and advertising, Microsoft already provides a compelling platform for marketers. By utilizing vCE's audience, viewability and brand safety features, it can significantly improve the delivery of campaigns and optimize performance across a variety of dimensions for its advertising associates."
"We are particularly pleased to work with comScore to ensure and validate the high quality of the Microsoft Media Network. We anticipate significant enhancements to our inventory sourcing efforts as we drive ROI for advertisers with quality inventory well positioned to reach the desired audience," said Daniel Sheinberg, Senior Director of Display Marketplaces at Microsoft.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
Cautionary Note Regarding Forward-Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, but not limited to, expectations regarding the impact and benefits to comScore from the vCE family of products, financial or otherwise. These statements involve risks and uncertainties that could cause our actual results to differ materially, including, but not limited to: the features and characteristics of the products, the rate of development of the digital marketing intelligence, Internet advertising and e-Commerce markets; the growth of the Internet as a medium for commerce, content, advertising and communications; and the acceptance of new products and methodologies by the industry, including existing and prospective clients.
For a detailed discussion of these and other risk factors, please refer to comScore's most recent respective Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and from time to time other filings with the Securities and Exchange Commission (the "SEC"), which are available on the SEC's Web site ( http://www.sec.gov).
Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.
SOURCE comScore, Inc.
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