CAMBRIDGE, Mass., May 26, 2016 /PRNewswire/ -- Vivoom, a mobile media company that enables brand-safe storytelling with consumers at scale is announcing a new user-generated marketing alliance with Microsoft that will encourage the creation and distribution of branded, consumer-created content. With Vivoom, Microsoft's audience will be able to easily create and share mobile videos with brand filters and custom calls-to-action added automatically. Also, with Vivoom's platform, Microsoft will have the ability to flag and remove any off-brand or inappropriate content instantly, regardless of where it was shared, and to republish the best content across the company's own marketing and social channels.
Microsoft will be taking the lead on a new trend in user-generated marketing, leapfrogging other tech giants by embracing the medium that is taking the digital world by storm. Brand filters are exploding as a fun and authentic way for consumers to connect with their favorite brands but, until now, have been isolated to specific social networks. With Vivoom, Microsoft can offer this capability to its consumers where they are already spending time, through its apps, its mobile web site and across numerous social channels.
"Microsoft has dozens of compelling applications and platforms, a huge social reach and a massive web audience," said Katherine Hays, founder and CEO of Vivoom. "Through this relationship with Vivoom, Microsoft will be able to enlist consumers to create and share authentic, brand‑safe videos with friends and followers across any of their social channels. The first campaign will enable the promotion of Microsoft Office with a brand filter automatically added to their videos. Microsoft will retain the rights to the content so it can celebrate and amplify the great videos that are created while using our platform to remove any off-brand content."
For Microsoft, the quality and flexibility of the video filters, and the ability to add customized, relevant calls-to-action to each and every video created were also critical factors in selecting Vivoom as its worldwide user-generated marketing partner.
Vivoom allows Microsoft to enable user-generated content creation across the channels and communities the company has invested so much to nurture and grow. Whether on social media, in Microsoft's own apps or mobile website, on the Xbox or any other channel, Microsoft can encourage people to shoot and share branded videos. Vivoom adds campaign-specific assets and filters automatically and the content creator can then share their creations with friends and family via social media, email or SMS. And because the content lives in Vivoom's cloud, Microsoft can manage it to ensure brand safety is preserved.
Vivoom is a mobile media company that enables brand-safe storytelling between advertisers and consumers at scale. The company has built a platform that allows brands to put people at the center of their entire mobile marketing process - from content creation, to targeting and distribution - and then provides the reporting, moderation, curation and republishing capabilities brands need. This innovative mobile marketing model generates high quality mobile content at scale that is authentic, highly relevant for consumers and brands, 100% brand-safe and outperforms other mobile marketing options. Located in Cambridge, MA, Vivoom is funded by Insight Venture Partners, Stage1 Ventures, and Boston's Converge VP. Learn more at www.vivoom.co.
Lisa van der Pool
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