Microsoft Sites Ranks as Most-Visited Online Property in Mexico, Facebook.com Triples in Size

Instant Messengers Account for 1 in 4 Minutes Spent Online in Mexico

Aug 31, 2010, 12:23 ET from comScore, Inc.

MEXICO CITY, Aug. 31 /PRNewswire/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a report on the top Internet destinations and content categories in Mexico based on data from its comScore Media Metrix service. The study found that Mexico's Internet population grew 21 percent in the past year as 16.5 million visitors age 15 and older visited an online destination from a home or work location in July 2010. Microsoft Sites topped the list as the most-visited Internet property with 16.2 million visitors, reaching nearly the entire Internet population in Mexico. The study also found that Mexicans spent more than 60 percent of their time online on communication and entertainment sites, led by Instant Messenger sites which accounted for more than 25 percent of total time spent online.

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"Mexico's Internet landscape continues to flourish as one of the fastest-growing markets in the world," said Ivan Marchant, comScore country manager for Mexico. "In this dynamic digital environment, advertisers and publishers have the opportunity to reach and engage new audiences that are increasingly turning to the Internet as a source of information, entertainment and communication in their daily lives."

Microsoft and Google Lead Market

16.5 million people went online in July, an increase of 21 percent from the previous year. Microsoft Sites led as the most-visited destination with 16.2 million visitors (up 31 percent), followed by Google Sites with 15.2 million visitors (up 27 percent). Popular social networking site Facebook.com ranked as the #3 destination, growing more than 200 percent to 11.6 million visitors, becoming the largest social network in the country.

Top Internet Properties by Unique Visitors July 2010 Total Mexico Internet Audience, Age 15+ - Home & Work Locations* Source: comScore Media Metrix

Total Unique Visitors (000)

Jul-2009

Jul-2010

% Change

Total Internet Persons: 15+

13,587

16,469

21

Microsoft Sites

12,327

16,179

31

Google Sites

11,977

15,202

27

Facebook.com

3,761

11,623

209

Yahoo! Sites

7,839

9,064

16

Wikimedia Foundation Sites

4,440

5,477

23

MercadoLibre

5,633

4,908

-13

WordPress

3,827

4,441

16

Terra - Telefonica

3,194

4,410

38

TARINGA.NET

3,055

4,382

43

VEVO

 N/A

4,351

N/A

Batanga

4,797

4,331

-10

Conduit.com

1,900

4,132

117

Televisa Interactive Media

3,587

3,987

11

NetShelter Technology Media

3,008

3,695

23

HI5.COM

4,738

3,610

-24

Apple Inc.

2,679

3,390

27

OLX Inc.

2,215

3,231

46

Fox Interactive Media

3,304

3,118

-6

Ask Network

2,466

3,050

24

Grupo Carso

2,497

3,005

20

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Communication and Entertainment Combine for 60 Percent of Time Online in Mexico

An analysis of Mexicans' online engagement revealed that Instant Messengers captured the largest share of time spent at 26.8 percent of total minutes, with Windows Live Messenger ranking as the most-visited Instant Messenger destination in the country. At 13.1 percent share of time spent, Entertainment Sites captured the second largest share of overall minutes led by YouTube.com, while Social Networking accounted for 12.7 percent of total Internet time, led by Facebook.com.

Top Internet Content Categories by Share of Total Minutes Online July 2010 Total Mexico Internet Audience, Age 15+ - Home & Work Locations* Source: comScore Media Metrix

Category

% Share of Total Minutes Online

Most Visited Site in Category

Instant Messengers

26.8%

Windows Live Messenger

Entertainment

13.1%

YouTube.com

Social Networking

12.7%

Facebook.com

e-mail

10.8%

Windows Live Hotmail

Games

2.6%

Spil Games

Search/Navigation

2.3%

Google Search

News/Information

1.4%

MSN News

Retail

1.3%

Mercado Libre

Photos

1.3%

Facebook.com Photos

Directories/Resources

1.1%

Yahoo! Answers

All Other Categories

26.6%

N/A

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

For a more detailed view of recent Internet trends in Mexico, please download a complimentary copy of the State of the Internet with a Focus on Mexico at: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/State_of_the_Internet_with_a_Focus_on_Mexico_and_Latin_America

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred intelligence source of digital markets. For more information please visit www.comscore.com/companyinfo.

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SOURCE comScore, Inc.



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