Through the investment by Microsoft Ventures, CognitiveScale will explore MR applications for cognitive commerce, enabling retail shoppers to engage with a virtual closet or showroom tailored specifically to their needs and preferences, as well as transform workforce productivity and business processes through contextual, cognitive insights. By working together, both companies aim for customers around the world to power augmented MR experiences on HoloLens and take advantage of Azure.
These new mixed reality experiences will be integrated into CognitiveScale products focused on cognitive commerce and workforce productivity. CognitiveScale and Microsoft will also partner on go-to-market for sales into enterprise and business networks.
"CognitiveScale products can be deployed on hybrid cloud environments to meet the requirements of our customers, including the ability to bring their own data lake and allow our Cognitive Cloud technology to securely access sensitive data. We are seeing more requirements to use Microsoft Azure due to its scalability, rich set of tools, cost effectiveness, and flexibility for customers to control access to their sensitive data sources," said Matt Sanchez, Founder and CTO of CognitiveScale.
"With our investment, we aim to propel the development of new mixed reality experiences enabled by cognitive computing – CognitiveScale's products and team of experts are great partners to bring new offerings to market," said Nagraj Kashyap, corporate vice president, Microsoft Ventures.
CognitiveScale enables businesses to win with machine intelligence. The company's products—CognitiveScale ENGAGE and CognitiveScale AMPLIFY help enterprises transform customer engagement, improve decision-making, and deploy self-learning business processes. CognitiveScale has successfully deployed its industry cognitive clouds with Global 500 companies in financial services, healthcare, and commerce.
CognitiveScale was founded in 2013 by highly successful serial entrepreneurs and senior executives with deep expertise in vertical enterprise software, cloud computing, and machine learning. The company has won numerous awards and featured in prominent research and publications. It is headquartered in Austin, Texas, with offices in the United Kingdom and India, and has strategic partnerships with IBM, Deloitte and Microsoft. To learn more, please visit www.cognitivescale.com or follow @cognitivescale.
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