2014

MicroStrategy Mobile Rated #1 for Third Year in a Row by Leading Independent Analyst Dresner Advisory Services MicroStrategy Receives Highest Overall Rating Compared to 25 Different Vendors

TYSONS CORNER, Va., Dec. 11, 2013 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that independent analyst firm Dresner Advisory Services has rated MicroStrategy the number one overall offering out of 25 vendors for Mobile Computing / Mobile Business Intelligence (BI). This is the third year in a row that MicroStrategy has topped the list of vendors included in Dresner's Wisdom of Crowds® Mobile Computing / Mobile BI Market Study.

Highlights from the study include:

  • Users in Sales & Marketing business functions have been among the earliest adopters of Mobile BI.
  • Top perceived benefits include pervasive access to information, better and faster decision-making, and better support for increasingly mobile and customer-facing workforce.
  • As in 2011 and 2012, Apple's iOS devices remain the top priority in terms of what devices organizations are using or plan to use, followed by Android smartphones.
  • Also notable is the continued decline in the RIM Blackberry platform—with more than 50% of respondents indicating "no interest."
  • From a vertical industry perspective, Retail & Wholesale assign Mobile BI the highest importance and have been among the most ambitious in its adoption—with many examples of excellent use cases related to store and field management.
  • For the most popular mobile platforms (iOS, Android) users still have a strong preference for native apps over web apps.

"Mobile Computing / Mobile BI is not only becoming more pervasive in and across organizations, it's becoming much more mature and advanced," said Howard Dresner, Founder and Chief Research Officer, Dresner Advisory Services, and author of the 2013 Wisdom of Crowds® Mobile Computing / Mobile BI Market Study. "Users' needs have shifted away from simple viewing of charts / reports and KPIs in favor of more sophisticated capabilities including data selection and filtering / drill-down navigation. For the third year in a row, the study rated MicroStrategy the top Mobile BI offering with the highest overall score for Mobile Computing / Mobile BI among all 25 vendors rated."

"Leading organizations have leveraged MicroStrategy to mobilize various parts of their enterprises in innovative ways—both out in the field and in the office," said Paul Zolfaghari, President, MicroStrategy Incorporated. "The results of the survey, reflecting both independent analysts' and actual customers' views, demonstrate that MicroStrategy Mobile has the breadth of capabilities and ease-of-use to make compelling native mobile apps a reality in organizations."

Attend Live Webcast Today to Hear Howard Dresner Discuss Report Findings
MicroStrategy will host Howard Dresner on a live webcast today, December 11, 2013 at 12 noon EST. Mr. Dresner will deliver detailed results of the market study and will provide recommendations to help organizations plan for 2014 and beyond. To register for this free webcast or access the on-demand version following the event, visit http://info.microstrategy.com/LP=188.

Additionally, to receive a free copy of the 2013 Wisdom of Crowds® Mobile Computing / Mobile BI Market Study report, compliments of MicroStrategy, visit http://info.microstrategy.com/LP=189.

MicroStrategy Mobile Wins 2013 Tabby Award for Intelligence, Information and Reference
In further validation of its leadership in Mobile Enterprise software, MicroStrategy has won a Tabby Award/Business in the Intelligence, Information and Reference category, and was a finalist in two other categories: Retail and Sales.

MicroStrategy won the Intelligence, Information and Reference category for apps embedded with rich analytics, visualizations and multimedia that empower business users to make informed decisions anywhere, anytime.

About Dresner Advisory Services 
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI) and Performance Management (EPM).

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms.  The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise.  Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime.  MicroStrategy Mobile™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows.  The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution.  To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Analytics Platform, MicroStrategy Mobile, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

MSTR-G

Contact:
Warren Getler
MicroStrategy Incorporated
703-744-6258
wgetler@microstrategy.com

SOURCE MicroStrategy Incorporated



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