MicroStrategy's Mobile App Platform Drives AutoTrader.com's Business Productivity

TYSONS CORNER, Va., Sept. 4, 2013 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise software platforms, today announced that AutoTrader.com has successfully deployed its Strategic Account Management Process (AMP) app, a MicroStrategy-enabled iPad application, to its sales force. AutoTrader.com, headquartered in Atlanta, GA, is the Internet's leading auto classifieds marketplace and consumer information Web site.

To see a video of how AMP is being used within AutoTrader.com's user community, visit http://www.youtube.com/watch?v=glI63unlJUk.

"Our MicroStrategy Mobile app is a game changer for our business," said James Tom, Senior Director of Sales Strategy, AutoTrader.com.  "With MicroStrategy, AutoTrader.com executives have the ability to tap their iPad devices and track the performance of the company's top producers instantly, and by glancing at up-to-date sales information, our sales force can engage in meaningful conversations with member auto dealers."

The MicroStrategy AMP application gives AutoTrader.com's sales force fast, mobile access to sales reports via their iPad devices on a near real-time basis.  With the ability to pinpoint sales effectiveness and access all data about their client, an Autotrader.com advertising consultant can engage with an auto dealer about its advertising efforts and access critical information to provide solutions during a person-to-person meeting. 

"We turned to MicroStrategy to empower our sales force with the leading mobile solution in the market," said Scott Salter, Senior Director of Enterprise Data and Shared Services, AutoTrader.com. "We had a pilot application up and running within six weeks and then released AMP to the entire field within three months.  We have received positive feedback from a broad user community regarding their ability to access reports at any time, regardless of where they are in the field." 

"Since deploying the MicroStrategy-enabled iPad application, customer usage by dealers and the sales force has grown 40 times: from 4,500 requests weekly, to 175,000 requests weekly," added Salter.  "We believe this spike in AMP's usage is indicative of its success, and MicroStrategy plays a big part in this."

"MicroStrategy customers continue to deploy critical mobile apps to access real-time information and boost employee productivity," said Hugh Owen, Vice President, Mobile Intelligence, MicroStrategy Incorporated.  "Mobile workforces, like the one at AutoTrader.com, have 24/7, anytime, anywhere access to the latest information about their businesses and can make meaningful decisions using their tablets and smartphones."

About MicroStrategy Incorporated
Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms.  The Company's mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud.

The MicroStrategy Analytics Platform™ enables leading organizations to analyze vast amounts of data and distribute actionable business insight throughout the enterprise.  Our analytics platform delivers reports and dashboards, and enables users to conduct ad hoc analysis and share their insights anywhere, anytime.  The MicroStrategy Mobile App Platform™ lets organizations rapidly build information-rich applications that combine multimedia, transactions, analytics, and custom workflows.  The MicroStrategy Identity Platform™ (branded as MicroStrategy Usher™) provides organizations the ability to develop a secure mobile app for identity and credentials. The MicroStrategy Loyalty Platform™ (branded as MicroStrategy Alert) is a next-generation, mobile customer loyalty and engagement solution.  To learn more about MicroStrategy, visit www.microstrategy.com and follow us on Facebook (http://www.facebook.com/microstrategy) and Twitter (http://www.twitter.com/microstrategy).

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Analytics Platform, MicroStrategy Mobile App Platform, MicroStrategy Identity Platform, MicroStrategy Loyalty Platform, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

Warren Getler
MicroStrategy Incorporated


SOURCE MicroStrategy Incorporated


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