Midas® Partners with Feeding America® to Launch 'Imagine' Campaign to Fight Hunger

Initiative Celebrates the Second Anniversary of Midas' 'Drive Out Hunger' Brand Initiative

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Sep 08, 2016, 12:36 ET

PALM BEACH GARDENS, Fla., Sept. 8, 2016 /PRNewswire/ -- This September, also known as Hunger Action Month, Midas®, one of the world's largest providers of automotive services, has launched "Imagine" to support hunger relief efforts across the country, raising donations that will mean thousands of meals for the hungry. For the first year ever, Midas is partnering with Feeding America®, the nation's largest domestic hunger-relief organization, to bring food, funds and hands-on assistance to local communities in need.

For every single 'SHARE' of this video, Midas will donate a meal to Feeding America.

"We are so thrilled to collaborate with Midas on this extremely important cause," says Nancy Curby, Interim Senior Vice President of Development at Feeding America. "The company's efforts to date are truly impressive, and we know that together we can make an even stronger impact for those in need."

Midas launched "Imagine" with two innovative social media efforts. Midas' powerful new video to raise awareness and meals for Feeding America has already garnered nearly half a million views on Facebook and YouTube in its first few days. The video features two kids preparing an elaborate gourmet meal—and a chilling twist that drives the hunger message home, inviting viewers to text "MIDAS" to 50555 to donate $5*. Midas has also transformed Midas waiting rooms across North America into a virtual food drive, inviting customers to draw meals on paper plates, snap a photo and share on social media using #MakeThisMealReal. For every "imagined" meal, the company will donate one real meal to Feeding America**. In addition, Midas franchisees across North America will run food drives during September to benefit their local food banks.

The 'Imagine' campaign caps the second year of Midas' Drive Out Hunger platform—Midas' long-term commitment to hunger relief.

"We are very excited about this initiative," says Mike Gould, CEO and EVP of Midas. "Hunger relief is a cause we feel very passionate about. Over the years, it has become an effort that is part of who we are as people and as a company as a whole."

The Midas Drive Out Hunger program started as a grassroots effort led by local franchisees and has become a major brand initiative. Across North America, Midas franchisees are working with local food banks to fight hunger in the communities where they live and work, collectively donating over 1 million meals since 2014, raising 240,000 meals and 33.4 tons of food in last Summer's #1Mile1Meal hunger-fighting road trip.

About Midas
Midas is one of the world's largest providers of automotive services, offering brake, maintenance, tires, exhaust, steering and suspension services at more than 2,100 franchised, licensed and company-owned Midas shops in 13 countries, including nearly 1,300 in the United States and Canada. Midas also owns the SpeeDee Oil Change business, with 115 auto service centers in the United States and Mexico. For more information visit www.midas.com.

Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve, educates the public about the problem of hunger and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.

Contact
Lisa Vanella, Havas PR
Phone: 917-602-7883
Email: [email protected]

*$5.00 donation to Feeding America. Charges will appear on your wireless bill or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and Data Rates May Apply. Text STOP to 50555 to STOP. Text HELP to 50555 for HELP. Full Terms: mGive.org/T. Privacy Policy: mGive.org/P

**Midas will donate up to $5,000 to support this campaign. To ensure hashtag visibility, all Instagram, Facebook and Twitter posts must be public. $1 helps provide 11 meals secured by Feeding America® on behalf of local member food banks. Midas guarantees a minimum donation of $150,000 to Feeding America and member food banks from June 1, 2016, to Feb. 28, 2017. For more info visit Midas.com/DriveOutHunger.

Video - http://www.youtube.com/watch?v=NUoasL4swCs&feature=youtu.be

SOURCE Midas