PARIS, Dec. 13, 2013 /PRNewswire/ -- The third edition of Midem Festival promises a globetrotting experience of musical discovery and sourcing through more than 40 live performances.
The four-day Midem Festival is a key element of Midem, the leading international business event for the new music ecosystem, organised by Reed MIDEM, which runs in Cannes from 1-4 February 2014.
Two main stages outside the Palais des Festivals will host performances during the "Music at Noon" lunchtime gigs and the "Night Sessions" concerts. Two exceptional concerts showcasing Film Music and Jazz will complete the exciting live programme.
Midem Festival is a valuable platform to launch talent on the international stage. The rich line-up presents industry executives with a unique opportunity to discover and source new talent while providing artists with the perfect context to perform and connect with the right players of the music ecosystem.
"We've had strong demand from our clients wishing to showcase artists to their peers for export purposes, which is why we've decided to strengthen the B2B positioning of the Midem Festival. This year, many of the artists on show have already conquered their home turf, but have yet to break out internationally," said Bruno Crolot, Music Markets Director, Reed MIDEM.
From Australia, South Korea, France, Taiwan, Malaysia, the United Kingdom, Denmark, Japan, Ireland, Sweden, Italy, all the way to Azerbaijan, Midem Festival was solicited by the four corners of the Earth to showcase a rich mix of international talent.
This year, Brazil is the Country of Honour at Midem and, in this context a very special attention will be given to the guest country.
"The Brazilian Music Experience," presented by The Ministry of Culture, Funarte, BM&A, Sebrae and Sacem, will comprise three evenings of concerts demonstrating the musical wealth and diversity of a country very much in the international spotlight right now. Music genres ranging from samba to bossa nova, through shades of jazz and hip hop will delight the city of Cannes and all Midem attendees. A rich line-up of talented and recognised artists, including Alceu Valenca, Rita Beneditto, Leandro Fregonesi, Renata Jambeiro and Marcio Faraco. The new generation is represented by the guitarist Daniel Murray, the electro of Zemaria and the hip-hop fusion sound of Criolo.
Taiwan is back with an ever engaging programme of performers showcasing the areas rising vocals (full programme soon available).
South Korea will once again have a strong presence at Midem, with the "K-Pop Night Out" featuring a wide range of exciting artists, such as the MyDOL phenomenon VIXX, hip-hop pairing Dynamic Duo, indie rockers Goonam and electro rock outfit Ratios.
Malaysia, for a second year at Midem Festival will highlight its "Malaysian Supernova" event with another rich and varied programme, including Shila Amzah, the hip-hop Bhangra of Goldkartz, indie rock from Azlan & The Typewriter and pop group ThomasJack.
Among the artists scheduled at "Music At Noon" are the up-and-coming Max Stone, electro pop bands Talisco and CALLmeKAT, folksters The Young Folk (the latter two both winners of the Play Midem Live competition with Sonicbids) and pop-rock group Go Tell The Eskimo (winner of the Pitch Your Song competition). This lunch rendez-vous will also welcome an "Aussie BBQ Showcase," a special event blending local Australian cuisine and music performed by The Mae Trio, Jeff Lang, and Shellie Morris.
Meanwhile, Azerbaijan will take over the Diane Salon in the Majestic Hotel to host an evening of mugham jazz in the company of virtuoso pianist Isfar Sarabski, winner of the 43rd Montreux Jazz Competition.
For the first time, Sony/ATV Music Publishing in partnership with Sacem, will be staging an evening based around Film Music, with the Cannes Orchestra exceptionally conducted by Laurent Petitgirard, and a special appearance from Christian Gaubert, Ibrahim Maalouf (who will also feature in the Midem session "Artists Speak to Artists") and Emily Loizeau.
For more information on Midem Festival, please click here.
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Watch and follow Midem - The Series: Midem the Series reveals the experiences of three very different attendees of the Cannes-based music tradeshow.
About Midem – Midem is an annual international b2b event dedicated to the new music ecosystem, with a tradeshow, conferences, competitions, networking events and live performances. It's the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections.
About Reed MIDEM – Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, LeWeb Paris and London for internet forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and retail real estate sectors. www.reedmidem.com
About Reed Exhibitions - Reed Exhibitions is the world's leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. www.reedexpo.com
SOURCE Reed MIDEM