NEW YORK, Aug. 24, 2016 /PRNewswire/ -- With the new Multifort Touchdown Special Edition, Swiss watchmaker Mido is reasserting its dedication to football. Both football fans and enthusiasts of fine Swiss watchmaking mechanisms will appreciate its latest-generation automatic movement. With its resolutely sporty character, the Multifort Touchdown Special Edition is a timepiece that is made to perform.
Mido is prolonging its dedication to football with an all-new model: the Multifort Touchdown Special Edition. This timepiece celebrates power and precision, two essential qualities on the football field. Its black PVD-treated steel case shelters it from the roughest impacts. Measuring 42 mm in diameter, it houses a black dial that is decorated with vertical Geneva stripes and protected by a sapphire crystal with an anti-reflective treatment on both sides. The orange numerals 6 and 12 recall the numbers that adorn the players' jerseys and feature touches of orange Super-LumiNova® for increased legibility at night, as do the index dots and the hour and minute hands. The black and orange hands are another nod to football, and in particular to the first down marker.
With its two interchangeable straps, the Multifort Touchdown Special Edition can adapt to any situation. The "Game Day" version in Horween® leather with central white lacing is inspired by the football itself in both design and material. It is fitted with a pin buckle designed to evoke a goalpost. Meanwhile, the "Weekday" version in black leather with orange topstitching recalls the Mido colors, making it a timepiece with a sport-chic feel. This last strap features a black PVD-treated steel folding clasp.
At the cutting edge of innovation, the Caliber 80, the latest-generation automatic movement that equips the Multifort Touchdown Special Edition, gives it exceptional autonomy: up to 80 hours of power reserve. The transparent case back enables this finely decorated movement to be admired, together with its oscillating weight, which is decorated with Geneva stripes and the Mido logo.
The Multifort Touchdown Special Edition comes in a special box and is available for purchase in September. For more information, visit us.shopmido.com.
Founded in Switzerland in 1918 by Georges Schaeren, Mido is currently based in the city of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish "Yo mido", meaning "I measure".
Mido's philosophy combines innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability.
For nearly a century, Mido has been a global benchmark in Swiss-made mechanical watches. Mido watches are available from 2,700 official retailers in 70 countries. The brand is part of the Swatch Group, the world leader in watchmaking.
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