Mighty Mid-Size Agency Expands Global Footprint The Halo Group Joins the Advertising and Marketing International Network
NEW YORK, March 5, 2014 /PRNewswire/ -- The Halo Group, a New York City based branding and marketing communications agency, is pleased to announce they have been selected by the Advertising and Marketing International Network (AMIN), a global alliance of more than 50 independently owned integrated agencies, as their New York partner. With member networks across AMIN's global alliance, from America's, EAME (Europe Africa Middle East) and Asia Pacific, AMIN's member agencies are located across 35 countries, with 79 offices and over 2,600 professionals.
"Joining AMIN is a way to strengthen our global expertise and capabilities, adding valuable resources to our growing list of multinational clients who are looking for global marketing campaigns," said Linda Passante, CEO/Co-founder of The Halo Group.
Halo has a long history of helping global brands break into new markets. From a German refrigeration brand crack the North American luxury home goods category to an international beverage company and UK university enter into the New York marketplace and an international medical school recruit students from 90 countries.
"The collaborative relationships that exist among AMIN agencies are at the core of the success of our network and we are thrilled to have Halo join as our New York representative," said Susie Ketterer, AMIN Americas President. "We were impressed by their superior reputation in the industry, wealth of integrated offerings and resources for our members. I believe Linda Passante and her team of communications experts at Halo will bring a new and fresh perspective to the AMIN network."
Clients of AMIN agencies represent some of the world's leading brands in categories ranging from consumer product goods, healthcare, high tech, professional services, and a variety of business-to-business industry sectors.
"Along with extending our in cultural and media insights and executional support around the world, this partnership allows us to bolster our international positioning, an investment in our firm and its future," Passante said.
AMIN, the Advertising and Marketing International Network, is a global alliance of independently owned advertising agencies. The alliance spans the globe, with member networks in the Americas, EAME (Europe Africa Middle East) and Asia Pacific. Though independently owned and typically small to mid-sized, all members are full-service agencies with specialized capabilities and annual gross incomes of more than $1 million. Visit http://www.aminworldwide.com/ for more information.
About The Halo Group
The Halo Group is a marketing communications and branding agency that brings experts in business, branding, advertising and public relations together to work as a single team. Halo helps companies with every experience that a customer has with their brand. The Halo team works alongside a select group of international, national and regional clients. Halo's work has been honored with some of the industry's top awards; Telly, Webby, and Internet Advertising Competition Awards but, more important, these campaigns are building relationships around the globe. Founded in 1994, The Halo Group is an independently owned agency, headquartered in New York and is a member of AAAA, PRSA, NAWBO, and a recognized MWBE. Visit http://www.thehalogroup.com for more information.
SOURCE The Halo Group