Military Times EDGE and G.I. Jobs Award Valpak as Best for Veterans
Leading Direct Marketing Company Named Best for Vets and Military Friendly Franchise
LARGO, Fla., May 23, 2013 /PRNewswire/ -- Valpak, a leader in local print and digital coupons, has been named to two prestigious lists recognizing franchises that go above and beyond in helping military servicemen and women achieve their goal of business ownership. Both Military Times EDGE and G.I. Jobs have awarded Valpak for its focus on veterans, placing the company at #5 on the Best for Vets: Franchises list and among the top 10 percent of franchise companies named to the 2013 Military Friendly Franchises® list, respectively.
"Valpak gives veterans like me the support structure we are accustomed to from our military experience while putting us in command to run our own business," said Michael Lambert, former Marine Sergeant and now Valpak of Lubbock franchisee. "With the solid reputation of Valpak's products behind me, I am able to make a difference in my community by helping other small businesses grow and succeed."
Military Times EDGE compiles its Best for Vets: Franchises list based on answers to survey questions about the company's culture, the performance of franchise units, the costs associated with franchising, and the financial and other support offered to current and former service members and their families.
Victory Media, publisher of G.I. Jobs, polls thousands of franchises nationwide to compile its list of Military Friendly Franchises. Published in the June issue of G.I. Jobs, and on www.militaryfranchising.com, the list highlights those companies that provide veterans with the best financial incentives and training, and which have the highest number of veteran franchisees.
Valpak's veteran's incentive program was initiated in 2012 to support returning U.S. military veterans seeking to start a Valpak franchise. Valpak will waive start-up fees for qualified, honorably discharged veterans, making it easier for them to start their franchise business and receive training at no direct cost. The savings amount can be up to $32,500. The company is also a proud member of the International Franchise Association's VetFran Program.
"Valpak knows that the veteran community is filled with deserving military heroes whose experience and dedication make them ideal business owners," said Todd Leiser, director of franchise sales at Valpak. "We are committed to helping these men and women realize their dream of franchise ownership."
A leader in cooperative direct mail, Valpak mails over 20 billion coupons to more than 40 million demographically-targeted households per month in more than 100 markets in 45 states and four Canadian provinces. Today, in addition to its flagship blue envelope, the brand offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, which are also integrated into the new Passbook and Windows Phone Wallet, QR codes, online coupons and SMS/text messaging to reach consumers at home, and on-the-go.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, along with Savings.com. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers savings and value to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions with Valpak.com, an online site for free coupons, e-commerce and coupon codes, which has nearly 70 million offer views each month, as well as mobile coupon app for smartphone platforms. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of Cox Reps. Additionally, CMG owns and operates Cox Target Media, providers of Valpak, one of North America's leading direct marketing companies, and Savings.com, a leading online source for savings. The company's operations currently include 19 broadcast television stations and one local cable channel, 88 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 30 media markets and reaches approximately 52 million Americans weekly, including more than 32 million TV viewers, more than 4 million print and online newspaper readers, and 18 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
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