Milk-Bone® Adopts Partnership With Tony Kanaan To Help Bring Pets And Their New Parents Together
Milk-Bone® Teams Up With Target Chip Ganassi Racing and IndyCar Driver Tony Kanaan for Dog Adoption Event at Long Beach, CA Shelter
SAN FRANCISCO, April 8, 2014 /PRNewswire/ -- Prospective and hopeful pet parents can race down to the spcaLA P.D. Pitchford Companion Animal Village and Education Center on April 10 to meet the newest member of the family best, along with Target Chip Ganassi Racing IndyCar driver Tony Kanaan. Milk-Bone®, the brand pet parents have loved and trusted since 1908, will host a pet adoption event in conjunction with the Long Beach Grand Prix and Target IndyCar driver Tony Kanaan to donate Milk-Bone® dog snacks+ to the shelter and to each new pet parent who adopts a companion that day.
From 10–11:30 a.m., local fans and pet lovers can pay a visit to the P.D. Pitchford Companion Animal Village, located at 7700 E. Spring Street in Long Beach. Kanaan will be onsite meeting new pet parents and their furry friends at "Victory Lane," while posing with them for a unique keepsake photo to commemorate their first moments of bonding. He will also be presenting each new pet family with a year's supply of Milk-Bone® dog treats to serve as a reminder throughout the year of their "love-at-first-sight" experience.
"When it comes to the bond shared between a pet parent and their dog, we believe that nothing says 'I love you' like a Milk-Bone® biscuit," said Deanna Fleming, Senior Brand Manager of Milk-Bone®. "As a devoted pet parent himself, Milk-Bone® is thrilled to be teaming up with Tony Kanaan and the Target Chip Ganassi Racing Team to help drive these newfound connections and loving moments between pets and their new owners."
Through the day's event, Milk-Bone® and P.D. Pitchford Companion Animal Village will aim to connect five pets with their new families and, to ensure a celebratory mood, there will be plenty of Milk-Bone® dog treats. Throughout the year, the spcaLA facility works to connect pet parents with loving and deserving pets that are in search of a new family, creating a unique bond with each successful pairing.
"One of the important things about our relationship with both of our dogs is how we continue to bond, especially as I am constantly on the road," said Kanaan. "One key thing that I got from our dog trainer is how you reward your dog with treats, and that's where Milk-Bone biscuits come in perfectly - and I can say that my dogs love it! Hopefully we'll see new connections being made through Milk-Bone® during the event."
Together Milk-Bone® and the Target Chip Ganassi Racing Team, along with the P.D. Pitchford Companion Animal Village and Education Center, "drive" to celebrate the emotional tie between pet parents and their pets by encouraging regular treating moments with Milk-Bone® dog snacks.
The complete line of Milk-Bone® dog snacks is available for purchase nationwide at Target stores. For more information on Milk-Bone® products, visit www.milkbone.com.
About Big Heart Pet Brands
Big Heart Pet Brands is one the largest producers, distributors and marketers of premium quality, branded pet food and pet snacks for the U.S. retail market. The company's brands include Meow Mix®, Kibbles 'n Bits®, Milk-Bone®, 9Lives®, Natural Balance®, Pup-Peroni®, Gravy Train®, Nature's Recipe®, Canine Carry Outs®, Milo's Kitchen® and other brand names..
Big Heart Pet Brands doesn't believe in just owning pets. It believes in loving them. The company is committed to the well-being of pets and the people who love them. With a focus on nourishing the bodies and spirits of cats and dogs, Big Heart Pet Brands makes quality products that meet pets' needs and exceed pet parents' expectations. Its portfolio of brands, with a foundation in food and treats, caters to every pet's life stage and every family's budget through the availability and accessibility of its products.
For more information, visit the Big Heart Pet Brands website at www.bigheartpet.com.
About spcaLA
Society for the Prevention of Cruelty to Animals Los Angeles, or spcaLA, is an independent, nonprofit animal welfare organization serving Southern California since 1877. There is no national SPCA, parent organization, or umbrella group that provides financial support to spcaLA. Donations run programs and services including Cruelty Investigation, Disaster Animal Response Team, Humane Education, and a variety of shelter services.
About Chip Ganassi Racing
Chip Ganassi has been a fixture in the auto racing industry for over 25 years and is considered one of the most successful as well as innovative owners the sport has anywhere in the world. Today his teams include four cars in the Verizon IndyCar Series, two cars in the NASCAR Sprint Cup Series, and one Prototype in the TUDOR United SportsCar Championship. Overall his teams have 17 championships and over 150 victories, including four Indianapolis 500s, a Daytona 500, a Brickyard 400, five Rolex 24 At Daytonas and the 12 Hours of Sebring. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn.
For more information log onto: www.chipganassiracing.com
+Awarded in the form of twelve (12) free* coupons, each valid for any one (1) Milk-Bone® dog snacks (up to $4.99).
*Customer pays applicable tax on any free item(s).
SOURCE Milk-Bone
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