SAN FRANCISCO, Oct. 10, 2013 /PRNewswire/ -- Today, the Milk-Bone® brand is excited to announce it is teaming up with lifestyle technology company, Brit + Co. for the launch of its new Pets destination on its website brit.co. As the leader in crunchy dog treats, Milk-Bone is working with Brit + Co. to help bring pet parents and technology closer together. And what better way to kick off the partnership than to celebrate Halloween with a "Trick or Treat Best Pet Costume Contest" to embrace the estimated 22 million people who will spend $330 million1 on pet Halloween costumes this year.
Brit + Co.'s rapidly growing platform brings DIY projects, innovative apps, and useful gadgets to pet parents, and Milk-Bone's wholesome dog treats have been loved since 1908. Together, Brit + Co. and Milk-Bone are perfectly placed to help the modern, contemporary pet parent love and treat their pets this Halloween.
"Milk-Bone understands the strong bond between dogs and pet parents, and we are so excited to be involved in such an innovative online community that encourages creativity, fun and gives pet parents a new way to express their love of pets online," said Gina Squara, Digital Director at Del Monte Pet Products.
The new Brit + Co. Pets hub will feature an array of posts including DIY pet toys, tricks, new pet technology, travel tips and services, how to improve overall pet parenting and gifts for the holidays.
"We are thrilled to be expanding Brit + Co and taking it to the next level," said Brit Morin, CEO and Founder of Brit + Co. "More than 60 percent of our online community are pet parents, so we believe this hub, and our partnership with Milk-Bone, is the perfect addition for the continued growth of our site."
The "Trick or Treat" Best Pet Costume Contest kicks off October 9, 2013, and will run through November 2, 2013. Consumers can participate at http://www.brit.co/milk-bone-costume-contest/ for the chance to win a number of prizes, including a monthly dog box subscription, customizable bed, collars and leashes, as well as a year's supply of Milk-Bone.
For more information on Brit + Co. and Milk-Bone's continued partnership and the Trick or Treat Best Pet costume, visit Brit.co, and for more information on Milk-Bone, visit Milk-Bone.com
About Brit + Co.
Founded in late 2011 by Brit Morin, Brit + Co. is an online community and e-commerce platform that provides tools to teach, inspire and simplify everyday life. Brit and her fellow makers and DIYers curate ideas for creative living, making and doing in the digital age on Brit.co. The Brit + Co. Shop lets users purchase Brit Kits subscriptions as well as projects featured across the site's Living, Tech, Food, Style and Health categories. To stay up to date with Brit, download the Brit + Co iPhone app and connect with Brit on Facebook, Pinterest, Twitter and Google+.
Milk-Bone® is a trusted brand providing a complete line of dog biscuits, chewy treats, long-lasting chews and crunchy snacks. The Milk-Bone® brand has been loved since 1908, when we baked our first dog biscuit in New York City's lower east side. Today, Milk-Bone® treats are a simple way for you to express the love and care you feel for your best friend. Say it with love. Say it with Milk-Bone®.
For more information about Milk-Bone®, please visit www.MilkBone.com.
1Retails Big Blog National Retail Federation: http://blog.nrf.com/2013/09/25/the-not-so-spooky-stats-for-halloween-2013/