NEW YORK, June 1, 2016 /PRNewswire/ -- American Media, Inc. (AMI) today announced that millennials now account for 71% of the record high 22 million unique visitors to its Active Lifestyle Network, which includes Men's Fitness and Muscle & Fitness digital sites. According to Comscore Multi-Platform results, MensFitness.com has a higher concentration of the highly sought after audience with 68% of its overall traffic being made up of 18-34 year old males, by far the highest concentration in its competitive set and more than 12 percentage points higher than its nearest direct competitor.
"The incredible growth in web traffic and social followers underscores that the Active Lifestyle Network has become the premier way to reach millennial males," said AMI Chief Digital Officer Brian Kroski. "From fitness to fashion, from gaming to grooming, our content engages with this sought after audience in a unique and compelling manner."
In addition to its 23 percent growth in social media reach in the past year, bringing the total audience to 14 million across all platforms, MensFitness.com continued to expand its editorial breadth with the launch of a Sports channel in March. The new channel not only delivers in-depth analysis and commentary on the day's biggest sporting events, it also as provides a unique look at how the greatest athletes in every sport maintain a physical and mental edge.
About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include National Enquirer, Star, OK!, Globe, National Examiner, Soap Opera Digest, Men's Fitness, Muscle & Fitness, Flex and Muscle & Fitness Hers. AMI also manages 10 different digital sites including RadarOnline.com, OKmagazine.com, MensFitness.com and MuscleandFitness.com. AMI's magazines have a combined total circulation of 2.1+ million and reach more than 37 million men and women each month. AMI's digital properties reach an average of 50 million unique visitors and over 350 million page views monthly.
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SOURCE American Media, Inc.