Millennials: Impact of their Behaviour on Global Consumer Markets - Reportlinker Review

Nov 02, 2015, 15:59 ET from Reportlinker

NEW YORK, Nov. 2, 2015 /PRNewswire/ -- Millennials – defined here as consumers aged 25-34 years – represent a sizable demographic, ranging from 11% of the population in ageing Japan, to 18% in more youthful markets, such as Vietnam and South Africa, to 31% in extreme cases such as the UAE, where there is a large group of workforce age expats present.

In actual terms, the millennial population is highest in India, at 209,000, followed by China at 193,000. Beyond this, the next largest population is found in the US, at 43,000. In these markets, the sheer scale of the millennial population makes successful targeting of them key to success. Other large millennial markets are Indonesia, Brazil and Russia.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

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