NEW YORK, Nov. 2, 2015 /PRNewswire/ -- Millennials – defined here as consumers aged 25-34 years – represent a sizable demographic, ranging from 11% of the population in ageing Japan, to 18% in more youthful markets, such as Vietnam and South Africa, to 31% in extreme cases such as the UAE, where there is a large group of workforce age expats present.
In actual terms, the millennial population is highest in India, at 209,000, followed by China at 193,000. Beyond this, the next largest population is found in the US, at 43,000. In these markets, the sheer scale of the millennial population makes successful targeting of them key to success. Other large millennial markets are Indonesia, Brazil and Russia.
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