Millennium Hotels UK Nets Revenue Increase, Higher Conversion Rates Using Sabre Hotel RFP
LONDON, Feb. 4, 2014 /PRNewswire/ -- Global travel technology company, Sabre, has helped Millennium Hotels UK significantly increase room reservations not associated with a group or event by using Sabre Hotel RFP, resulting in US$1.2 million in revenue to Millennium Hotels.
By using Sabre Hotel RFP's Chain Portal and Competitive Bids solutions in 2013, Millennium Hotels was able to increase the number of competitive bid subscriptions they received by 44 percent over the previous year. They also increased the number of bids by 12 percent that they received directly from corporations and travel agencies versus 2012 activity.
Millennium Hotels UK has 104 hotels worldwide, with 22 located within the Europe, Middle East and Africa region. By using Sabre Hotel RFP in 2013, they were able to increase the average transient room rate by 3.27 percent.
"Sabre Hotel RFP was the key to our hotel chain increasing transient revenue," said Farhana Butta, Millennium Hotels Senior Global Account Director Corporate and Business. "Sabre has provided a great product – it brings in results and ensures our team is maximizing our opportunities to win more corporate business."
Hotels using Sabre Hotel RFP Chain Portal and Competitive Bids see an average 22 percent conversion rate.
Sabre RFP helps hotels like Millennium bring in more business travelers by quickly and easily allowing their staff to view and respond to all hotel room bids in their qualified group, saves them time and resources in managing the process and increases revenues because they have a complete view into all bids, resulting in winning more business.
"Millennium Hotels is just one great success story for Sabre Hotel RFP," said Cassandra Rollins, general manager of Sabre Hotel RFP for Sabre Hospitality Solutions. "The return on investment is quite good since it complements the lead services hotels and property management companies use for their operations."
The combination of Sabre Hotel RFP Chain Portal and Competitive Bids products provide central management of business transient RFPs and is ideal for chains and property management companies with 10 or more properties. Sabre can host hotels from multiple chain codes seamlessly – even properties not currently contracted with Sabre Hospitality. Competitive Bids is the only solution that allows hotels to review the RFP before making a purchase decision and the intuitive interface quickly guides management to direct invitations to bid at no cost versus pre-qualified leads that require a subscription to respond.
About Sabre Hospitality Solutions
Hospitality Solutions provides distribution, operations and marketing solutions to the hotel industry. Delivered primarily through a Software-as-a-Service (SaaS) model, Hospitality Solutions is used by more than 18,000 properties around the world. Its integrated reservations systems, property management system, distribution and marketing services help hotels increase revenues, identify savings, and improve customer service.