Millennium Prime Announces Launch of Lifestyle Brand Business Operations

MIAMI BEACH, Fla., April 15 /PRNewswire-FirstCall/ -- Millennium Prime, Inc. (Pink Sheets: MLMN) has commenced business operations as a developer of superior lifestyle brand innovations for the millennial generation and will actively pursue all means to execute our business strategy within this market focus. Our efforts to acquire, develop and market innovative lifestyle brands with superior quality, design and style has begun.

Millennials, also known as Generation-Y, "echo boomers" and the "net generation", account for $1 trillion in buying power and represent about 80 million citizens in America alone according to the U.S. Census Bureau. Millennials already outnumber Baby Boomers, and have become the largest generation in U.S. History and are the first generation to have lived in the digital revolution from birth. The face of marketing and advertising is changed forever due to the Millennial influence, requiring companies to advertise in the places where they "live" such as Facebook™, YouTube™, Google™, Twitter™, etc.

"While Millennials are categorized by their age category, they are vastly diverse, completely unique and have strong individualism that is tied to a commonality achieved through the times they have lived in," said John F. Marchese, CEO of Millennium Prime. "Much has been written about how to 'market' to the Millennials, but we think our opportunity for success is to listen, learn and have a two-way conversation about premium products that fulfill their desires, and focus on markets that support their lifestyle choices with authentic value propositions. Our goal is to be the leading lifestyle brand company for products focused on the Gen-Y marketplace."

Marchese further said, "As 80+ million Millennials begin to recover from the recession in the U.S., no less around the world, many product companies who aren't able to react, or aren't willing to change their ways, will lose their opportunity to protect themselves from further market disruption caused by the buying behaviors and choices of Gen-Y consumers.  We aim to be ready and focused on the forefront of new market and product opportunities to come."

About MILLENNIUM PRIME

Millennium Prime (MLMN:OTC) develops, acquires and markets innovative lifestyle brands with superior quality, design and style for the Millennial marketplace. We will enter lifestyle product markets and establish business units focused on brand categories where we can achieve a clear and authentic leadership position within the Generation-Y demographic.  Our growth strategy combines the use of strategic acquisition, organic growth, and innovative invention to serve our Millennial trendsetter focused strategies.

Superior Lifestyle Brand Innovations for the Millennial Generation : www.millenniumprime.com  

Forward Looking Statements

This release contains "forward-looking statements" and information provided by Millennium Prime, Inc., such as online, printed documents, publications or information available via Millennium Prime's website, may contain certain forward-looking statements that involve risks, uncertainties, assumptions and other factors, which, if they do not materialize or prove correct, could cause Millennium Prime's results to differ materially from historical results, or those expressed or implied by such forward-looking statements. All statements, other than statements of historical fact, are statements that could be deemed forward-looking statements, including statements containing the words "planned," "expects," "believes," "strategy," "opportunity," "anticipates," and similar words. These statements may also include plans, strategies and objectives of management for future operations; any statements regarding proposed new products, services or developments; any statements regarding future economic conditions or performance; statements of belief; and any statements of assumptions underlying any of the foregoing.

SOURCE Millennium Prime, Inc.