CHICAGO, June 6, 2013 /PRNewswire/ -- Miller Genuine Draft and COMPLEX Magazine are bringing hip-hop's freshest artists to this summer's MGD Get Fresh Tour, a three-city concert series kicking off June 27 in Chicago. The series will pay tribute to the unique style and rhymes of hip-hop's next-generation, featuring Sir Michael Rocks from Chicago, Mistah Fab from San Francisco and Hit Boy from Los Angeles.
As part of the program, MGD is inviting legal-drinking-age consumers to attend private concerts in each city throughout the summer. Concert dates are:
- Chicago: Sir Michael Rocks on June 27
- San Francisco: Mistah Fab on July 25
- Los Angeles: Hit Boy on August 29
In addition to the concerts, COMPLEX Magazine's music editor, Ernest Baker, will host an all-access video series featuring artist interviews, performance clips and artist diaries, giving fans a behind-the-scenes look into the MGD Get Fresh Tour. The videos will be available online and throughout MGD and COMPLEX Magazine's social channels so that consumers can experience the MGD Get Fresh Tour from anywhere they can access their social media accounts.
"Miller Genuine Draft and hip hop are a natural partnership. MGD is an iconic brand that's all about fresh draft taste and we're excited to bring our consumers the freshest, up-and-coming hip-hop stars in their cities," said Abigail Brock, MGD marketing manager. "This summer consumers will have an opportunity to hear their favorite local up-starts in an intimate music setting in three iconic American cities. MGD will also offer a ton of great video content and even limited-edition, music-inspired cans and aluminum pints for the summer."
Promotion for MGD Get Fresh Tour will be supported by radio, point of sale and out-of-home advertising along with a significant digital push by COMPLEX. Consumers can experience the Get Fresh Tour digitally and enter to win a VIP experience in Los Angeles to attend the concert at http://www.SuperGlued.com/MGDgetFreshTour courtesy of COMPLEX. Visit www.MGD.com/GetFreshTour for more concert details. Consumers also can join the conversation by using the hashtag #MGDGetFresh on Twitter.