CHICAGO, Dec. 15, 2016 /PRNewswire/ -- MillerCoors® today announced a partnership with Uber to help riders across the country enjoy the holiday season responsibly by offering over $350,000 in discounted Uber rides. In celebration of the holidays, Miller Lite is providing discounted Uber rides in Columbus, OH; Charlotte, NC; Dallas; Louisville, KY; Minneapolis; Pittsburgh and Philadelphia, PA. Additionally, Coors Light is giving riders in New York, Miami, Atlanta, Denver and Houston discounted Uber rides.
Through the end of the year, new and existing Uber users in 12 cities will automatically receive up to $10 off one ride. Riders who log in to their Uber app will automatically be notified about the discount code, which is valid until January 1, 2017 at 7 a.m.
"MillerCoors is proud to continue our partnership with Uber to provide safe and discounted rides to consumers across the country," said Diane Wagner, Alcohol Responsibility Manager for MillerCoors. "We're excited to take advantage of Uber's technology to help more people access a safe ride home. Our partnership with Uber is part of MillerCoors overall commitment to help prevent drunk driving by bringing an alternative transportation option to as many consumers as possible."
In 2015, MillerCoors teamed up with Uber in more than 100 markets to offer a discounted ride. Last year, more than 1 million people joined MillerCoors to take a stand against drunk driving by planning ahead for a safe ride home.
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd's franchise, Smith & Forge Hard Cider and Henry's Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.
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