MIM Chooses Mood Media to Design Custom Music Experience
Top French Fashion Brand Reflects Brand Personality with Energetic Playlist
AUSTIN, TX, June 13, 2014 /PRNewswire/ - Mood Media was recently chosen by MIM to create a custom music experience for 350 stores. MIM is a Top 10 women's fashion brand with stores located throughout France and Belgium.
Mood's music designers created the custom playlist to capture MIM's core brand values and reflect a shopping experience that is authentic, ambitious and fun. The program offers an energetic mix of pop and rock, blending signature hits with familiar new music to create distinct atmosphere for female shoppers who are looking for accessible fashion at a great price.
"We are very proud to work with such a popular French brand and to be trusted with the design of their in-store audio experience, said Claude Nahon, president of Mood International. "The playlist presented an exciting challenge for our music design team. MIM understood how their brand could be translated through music, and that focus and direction always result in the most effective music solutions."
Installations of the new music program began in April and all 350 sites were completed in May.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), is one of the world's largest designers of in-store consumer experiences, including audio, visual, interactive, scent, voice and advertising solutions. Mood Media's solutions reach over 150 million consumers each day through more than half a million subscriber locations in over 40 countries throughout North America, Europe, Asia and Australia.
Mood Media Corporation's client base includes more than 850 U.S. and international brands in diverse market sectors that include: retail, from fashion to financial services; hospitality, from hotels to health spas; and food retail, including restaurants, bars, quick-serve and fast casual dining. Our marketing platforms include 77% of the top 100 retailers in the United States and 49 of the top 50 quick-serve and fast-casual restaurant companies.
SOURCE Mood Media Corporation
Image with caption: "Mood Media (CNW Group/Mood Media Corporation)". Image available at: http://photos.newswire.ca/images/download/20140613_C9896_PHOTO_EN_41387.jpg