Mimvi Acquires AndroidRays.com Android app and device review site to complement Mimvi's iOS community, FanAppic

SUNNYVALE, Calif., May 7, 2013 /PRNewswire/ -- Mimvi, Inc. (OTCQB: MIMV), the leading mobile search and recommendation technology company, today announced it has acquired AndroidRays (www.AndroidRays.com), a popular Android community site reaching tens of thousands of monthly visitors.

"The Android app market is growing faster than iOS, so we're especially excited about the potential with AndroidRays," said Mimvi CEO Michael Poutre. "Just like the acquisition of FanAppic, which we announced last week, adding AndroidRays expands our presence in the mobile community."

Launched in 2012, AndroidRays focuses on Android devices (phones and tablets), apps, tutorials, and other general news and information geared toward the Android operating system. Like FanAppic, it generates revenue primarily through advertising & sponsorships. For a small fee, companies and developers will have the option to accelerate the review of their device or app, and will receive additional marketing support through Mimvi's web, mobile and social channels.

"We expect that these services will increase our customers' visibility and grow our revenues," Poutre said.

"Mimvi is all about discovery," he continued. "Whether that's through our Android "App Search" app, which reached 50,000 installs in its first three weeks on the market, or through the Mimvi.com search and recommendation site, or our new community and review sites, AndroidRays.com and FanAppic.com."

ABOUT MIMVI
Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is the leading mobile search and recommendation technology provider. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. 

For more information, please visit: www.mimvi.com, www.androidrays.com & www.fanappic.com.

Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:
Gerald Kieft
The WSR Group
(772) 219-7525(tel.) 
IR@theWSRgroup.com 
www.wallstreetresources.net/mimvi.asp

SOURCE Mimvi, Inc.




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