Mimvi and Entrepreneur Media Partner with Launcht for TrepLabs™ Mobile App Crowdfunding Platform Boston-based crowdfunding experts provide platform of choice for TrepLabs™

SUNNYVALE, Calif., May 13, 2013 /PRNewswire/ -- Mimvi, Inc.  (OTCQB: MIMV), the leading mobile search and recommendation technology company, in conjunction with Entrepreneur Media Inc., today announced it has partnered with Launcht, Inc., the leading white-label crowdfunding software provider, for its TrepLabs™ venture.

Mimvi and Entrepreneur are launching TrepLabs™ to provide highly-skilled app developers a stage to raise capital via crowdfunding, showcase new apps and technologies, and help the mobile developer community reduce its dependency on the Apple and Google Play "app stores." Launcht will provide the crowdfunding software to TrepLabs™, and will assist in promoting individual crowdfunding campaigns for qualified developers.

"We carefully reviewed all of our possible options and found nothing as robust as the Launcht platform," said Mimvi CEO Michael Poutre. "Not only will we have state-of-the-art technology, we are getting a best-in-class partner with extensive knowledge and experience  in crowdfunding trends and the regulatory environment.

"Our core competency is reaching entrepreneurs, and this partnership with Mimvi and Launcht allows us to bring an incredible opportunity that can't be found anywhere else to this audience," said Ryan Shea, President of Entrepreneur Media, whose magazine, website and mobile network reaches a combined audience of 9.3 million.

"We are thrilled to be working with Mimvi and Entrepreneur Media," said Freeman White, CEO, Launcht. "Among other things, TrepLabs will accelerate and democratize access to early-stage capital for app developers. This is an ideal use of our crowdfunding software."

TrepLabs™ is slated to launch in June and is expected to announce its first round of highly innovative mobile applications at the end of May.  

ABOUT MIMVI
Headquartered in Sunnyvale, California, Mimvi, Inc. (MIMV) is the leading mobile search and recommendation technology provider. Its proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone and iPad, Google Android, BlackBerry, Windows Phone, Facebook and web applications. 

For more information, please visit: www.mimvi.com & www.treplabs.com

ABOUT ENTREPRENEUR MEDIA INC.
Entrepreneur Media Inc. is the premier content provider for and about entrepreneurs. Our products engage and inspire every day with the advice, solutions and resources that fuel the bold and independent way entrepreneurs think.

After 36 years, nobody reaches more growing businesses. As the original magazine for the small and midsize business community, Entrepreneur continues to be the definitive guide to all the diverse challenges of business ownership. Entrepreneur.com is the most widely used website by entrepreneurs and emerging businesses worldwide. Entrepreneur Press publishes the books that turn entrepreneurial skills into business success.

To learn more, visit www.entrepreneur.com and www.treplabs.com.

To advertise, please contact us at www.entrepreneur.com/mediakit.

Follow us on Twitter at @EntMagazine, and like us on Facebook at facebook.com/entmagazine.

ABOUT LAUNCHT
Based in Boston, Launcht.com has pioneered the development of white-label crowdfunding platform software since 2010. The Launcht crowdfunding system and complimentary crowdvoting system powers platforms for corporations, brands, non-profits, universities, business plan competitions, municipalities, and startup portals. Launcht makes it easy to quickly set up your own platform without any coding required. For more information, please visit: www.launcht.com or follow us @GetLauncht

Safe Harbor Statement:
This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:
Gerald Kieft
The WSR Group
(772) 219-7525(tel.) 
IR@theWSRgroup.com  
www.wallstreetresources.net/mimvi.asp

SOURCE Mimvi, Inc.



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