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Mimvi's Search Engine for Mobile Apps Tops 6 Million Searchable Results—the Global Leader

SUNNYVALE, Calif., Oct. 11, 2011 /PRNewswire/ -- Mimvi, Inc. (OTCBB: MIMV) has announced another key milestone for its proprietary search and recommendation technologies. The Company, whose search engine provides more results for Mobile Apps and Web Apps than any other competitor in the world today, has reinforced its position as the technology leader in the Mobile App search and recommendation space.  

Mimvi's search engine can now return more than six million Mobile App and Web App results, and has indexed more than 1.2 Million Mobile Apps. It is also the only search engine that provides users access to Amazon-like recommendations. The Global Smartphone App Market is forecasted to reach US$101.2 billion by 2017 according to Global Industry Analysts, Inc., this strategic technology advantage will serve the Company well.

Kasian Franks, Mimvi's Founder and CEO, commented, "In the future, there will be more apps than there are websites today. Mimvi's app universe includes both native mobile apps and web apps. It's important to note that the latter will play an increasingly significant role in the mobile industry over time, as technologies and consumer adoption evolves. Further, while no other company in the world today indexes as many apps as Mimvi, it is our Amazon-like recommendations, based on our proprietary algorithms and human curation that really sets us apart from the competition."

Mimvi's President and COO, Michael Poutre, said, "This announcement sends a clear message to the market, our competition and to everyone with a mobile device – whatever you want to find on the Mobile Internet, you will find it with Mimvi. Revenue opportunities in the mobile and web app search space are derived from the volume and relevance of search results. As the universe of apps grows, this strategic advantage will only become more apparent. Again, this is aligned with our commitment to stay at the leading edge of the mobile technology curve."

For more information about Mimvi, please refer to the Company's website (www.mimvi.com) or contact Investor Relations at: (248)-561-7995.

About Mimvi

Headquartered in Sunnyvale, California, Mimvi, Inc. (OTCBB: MIMV) is a pure-play search and recommendation technology company. Its (patent pending) proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: Apple's iPhone, Google Android, BlackBerry and Web Apps. Services for iPad, Windows and Samsung are in the pipeline. For more information, please visit: http://www.mimvi.com

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Mimvi has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Mimvi undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:
Sean Marconi
The WSR Group
(248) 561-7995 (tel.)
smarconi@theWSRgroup.com
www.wallstreetresources.net

SOURCE Mimvi, Inc.



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