SARATOGA SPRINGS, N.Y., Sept. 29, 2016 /PRNewswire/ -- In four weeks, leaders in big data, analytics and cognitive science will converge in Las Vegas to discover how these new frontiers are driving business outcomes across all industries. Among those selected to present at World of Watson 2016 are Dr. Howard Moskowitz and Dr. Ken Rotondo of Mind Genomics Advisors, a consumer insight analytics firm based out of upstate New York using experimentation and big data to identify stated and unstated consumer preferences.
"We're seeing more organizations come to grips with the fact that not all customers respond to the same stimuli," says Dr. Rotondo. "But the problem is that most don't know how to translate that realization into actionable business practices. Now, we have the capability to empirically and statistically identify consumer motivators. With this evidence, the client is armed with exactly what to say, how to say it and to whom – a truly actionable, scalable solution."
Mind Genomics views recent big data advancements as a watershed moment for modern communications and expects to share the cross-industry applications of their research findings with many of the 20,000 conference attendees.
"Traditional surveys and focus groups are tools of the past," explains Dr. Moskowitz. "For us, the big picture is what we call 'Big Mind,' the understanding of a person's mind and motivators as far more complex and multi-dimensional than how most regard it today. Big data layered onto this 'Big Mind' framework cuts through old-fashioned segmentation methods, delivering a deeper, more personalized understanding of people and markets. We're eager to share some of the science and math behind our successes with other early adopters joining us at World of Watson."
Dr. Moskowitz explains further that with the introduction of cognitive intelligence, the potential applications of this algorithm are being introduced to medicine, education and governance, in terms of recommended communications.
The Mind Genomics team will present at World of Watson 2016 on Monday, October 24th at 2:00PM in Session #2438. Among the event's headlining speakers are Pulitzer Prize winner Thomas Friedman, U.S. Secretary of Education John B. King Jr., and IBM CEO Ginni Rometty.
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SOURCE Mind Genomics Advisors