Mindstream Interactive Announces Merger With Marquette Group
COLUMBUS, Ohio, July 6, 2016 /PRNewswire/ -- Mindstream Interactive, a full-service digital agency based in Columbus, Ohio, has announced its merger with Marquette Group, a locally focused, national marketing agency. The merger with Mindstream Interactive is a result of the recent acquisition of Marquette Group by parent company, Eastport Holdings, a Memphis, TN-based owner of a diversified portfolio of media and advertising agencies nationwide.
Mindstream Interactive has been an expert source for digital marketing for approximately 15 years, helping major brands like AARP Member Advantages, Bed Bath & Beyond, Stanley Steemer and Whirlpool create effective digital footprints. Some of its established capabilities already include: Insights & Brand-Centric Digital Strategy, User Experience and Visual Design, End-to-End Development, Search Marketing (SEO/SEM), and Social Media. This merger has significantly expanded its capabilities, teams and expertise in the digital media space.
"We've spent the last few months integrating our teams and leveling up the solutions we can now provide our clients," Mindstream Interactive President Steve Agganis said. "Today, we're excited to share the vision for a new Mindstream that will help clients and partners flourish as the digital realm continues to evolve."
After 53 years of developing local leads for national brands, such as Edward Jones, H&R Block,
ServiceMaster, Nationwide Insurance, Roto-Rooter and hundreds more, the digital marketing and print media agency will bolster Mindstream's digital media and local marketing services, while complementing its strategic, creative, technical and social capabilities to drive results for clients across the entire digital realm.
"The merger with Mindstream Interactive provides our clients a greater depth of solutions and expertise than what they experienced under Marquette Group alone," said Eric Webb, who will be transitioning from his role as Marquette Group's president to the same position with Mindstream's media division.
With this acquisition, Mindstream Interactive will be able to manage Premium Listing Directories and have the ability to activate critical channels like SEM, Paid Social and YouTube at a hyper-local level. The new union will allow Mindstream Interactive to become experts in feeding key GPS and data aggregators like DTMI Spatial, Axciom and Factual.
"We're extremely excited to have the Marquette Group team on board," Agganis said. "They've proven they're incredibly effective at connecting brands with their customers on the local level, which is a skill critical to succeeding in an increasingly hyper-personal digital marketing environment."
In addition to these new capabilities, the merger also brings about new partnerships with Apple Maps and Bing, among others, which will benefit the agency and its clients.
All Marquette Group locations in Atlanta, Milwaukee, St. Louis and Peoria, IL will continue to operate as before, as will Mindstream Interactive's Columbus and San Diego offices. Mindstream Interactive now employs more than 200 media professionals.
"This is just the beginning of Mindstream's next phase," Agganis said. "We're incredibly excited about the implications and we'll share more as we continue to grow and evolve."
About Mindstream Interactive
Mindstream Interactive is a full-service digital agency, now with more than 200 employees in six offices spanning Columbus, San Diego, Peoria, St. Louis, Milwaukee and Atlanta. We build plans, products and experiences that matter – to brands and their customers – by partnering with clients to put the next generation of business challenges into perspective and custom-tailoring solutions that use the best of what's new alongside the tried-and-true. Our services span strategy, user experience, creative, technology, search marketing, social, digital media planning & buying and analytics, local digital marketing and premium directory listings management. We're proud to call brands like AARP Member Advantages, Bed Bath & Beyond, TITLE Boxing Club and Elmer's Glue partners. Read more at mindstreaminteractive.com.
About Eastport Holdings
Eastport Holdings owns and operates a diversified portfolio of companies with a focus on the advertising and media industry. The experience of the principals of Eastport Holdings was developed over 30 years of media and advertising experience and 25 years of direct investments and corporate finance. The principals of Eastport Holdings work together combining their years of media and financial experience, access to capital, and extensive contact base to aid service, media and advertising companies by sharing with them their most valued assets.
About Marquette Group
Marquette Group, a locally-focused, digital marketing agency, manages brand engagement and lead generation programs for advertisers throughout North America, including Bank of America, Enterprise Rent-A-Car, Ameriprise Financial and TWO MEN AND A TRUCK®. For over 50 years, the agency has been activating corporate brand messages nationally and across thousands of dealerships, agents and franchisees resulting in local sales designed to meet the most challenging performance KPIs. Marquette Group offers strategic campaigns to reach consumers throughout their unique paths to purchase, across any device, through listings management, local onsite SEO, reputation management, SEM, display and video advertising, and lead generation networks. Marquette Group employs 135 marketing professionals at offices in Atlanta, Milwaukee, St. Louis and headquarters in Peoria, Illinois. As of July 5, 2016 Marquette Group is now Mindstream Interactive.
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SOURCE Mindstream Interactive
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