LONDON, June 6, 2016 /PRNewswire/ -- Following the success of PURE GOLD COLLAGEN® in the UK and its introduction in ULTA Beauty stores in the US, MINERVA Research Labs is expanding its American presence with the launch of its iconic PURE GOLD COLLAGEN® in Walgreens.
"After the success in Walgreens' sister company Boots, PURE GOLD COLLAGEN® has been the first and fastest growing liquid beauty vitamin in the UK (over 10 million bottles sold). The US market has responded well to PURE GOLD COLLAGEN® and as we continue to expand our distribution, we are pleased to give more customers the chance to enjoy the product," says Tony Sanguinetti, CEO of Minerva Research Labs.
"MINERVA is committed to designing innovative anti-aging products with the best delivery system for each ingredient. The bioactive collagen peptides used in our liquid beauty supplements work most effectively in a drinkable format for best absorption and delivery via the blood stream to the skin cells, in the deeper layer of the skin (dermis)," says Dr Sara Sibilla, Senior Research Scientist at MINERVA Research Labs. "We recommend drinking one bottle a day for at least 30 days. Studies published on international medical journals demonstrated increased skin hydration* (14% after 6 and 9 weeks), a reduction in the appearance of wrinkles* (19% after 9 weeks) and increased skin elasticity* (10% after 6 weeks)."
Now in selected Walgreens stores and online, PURE GOLD COLLAGEN® is available exclusively in 1 fl. oz. bottles, offering a more concentrated formula in a smaller size than the 1.7 fl. oz. (already available in ULTA Beauty and a number of specialised resellers) to provide the same results from its 11 active ingredients (including bioactive collagen peptides, hyaluronic acid, vitamins and minerals)
For more information, please visit http://www.gold-collagen.com
*Double blind placebo controlled randomized clinical trial conducted with PURE GOLD COLLAGEN® in the UK on 108 volunteers by an independent Clinical Research Organization, (Trial Reference AN2961, 2013), on behalf of MINERVA Research Labs Ltd. Data published in Cosmeceuticals, July 2014 and in Journal of Medical Nutrition and Nutraceuticals, January 2015. These statements have not been evaluated by the FDA.
This product is not intended to diagnose, treat, cure or prevent any disease.
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SOURCE MINERVA Research Labs