Mini-Lalaloopsy™ -- The Year's 'IT' Doll and #1 Toy Sees Brand Expansion with the Introduction of New Miniature Toy Line

VAN NUYS, Calif., Nov. 30, 2010 /PRNewswire/ -- Hailed as "the hottest toy of the season," (CBS The Early Show), "this year's Tickle Me Elmo," (MSNBC) and described as "creating Cabbage Patch-like hysteria among Holiday shoppers," (New York Post), MGA Entertainment continues the giant-sized Lalaloopsy™ buzz with the exciting launch of Mini Lalaloopsy™, a miniature version of Fall 2010's #1 doll brand -- Lalaloopsy™.

(Photo: http://photos.prnewswire.com/prnh/20101130/LA08952)

Mini Lalaloopsy™ come in their own little houses that kids can keep and collect, along with fun accessories (Peanut's Spinning Ferris Wheel, Pillow's Sleepover Party, Crumb's Tea Party ) and an adorable pet, all within an affordable price range between $6.99 to $14.99 (M.S.R.P.). With the addition of Mini Lalaloopsy™, fans can now hold the cuteness of Lalaloopsy right in the palm of their hand! 

Topping the nation's Holiday wish lists, including US Weekly magazine, MGA Entertainment's Lalaloopsy™ dolls are a unique and whimsical collection of eight different 13" rag dolls that magically came to life when their very last stitch was sewn.  Each Lalaloopsy™ was born on a special day in history and has her own personality developed by the fabrics used to make her.  Designed to encourage a child's imagination and creativity, Lalaloopsy™ teaches important life lessons such as diversity, individuality and the idea that everything deserves a second life.   

"We are thrilled with the success of Lalaloopsy™ and plan to further expand our #1 doll property in the near future. The best is yet to come!" said Isaac Larian , CEO, MGA Entertainment .

Visit the colorful 3D world of Lalaloopsy™ at www.lalaloopsy.com  where Lalaloopsy™ magic is everywhere!

CONTACT:  Susan Hale, shale@mgae.com

SOURCE MGA Entertainment

RELATED LINKS
http://www.mgae.com
http://www.lalaloopsy.com