Minnesota Super Bowl Host Committee Expands Team Preparing for Super Bowl LII

Experts in operations, sales, and community relations join effort to showcase Minnesota to the world

Jan 15, 2016, 11:00 ET from Minnesota Super Bowl Host Committee

MINNEAPOLIS, Jan. 15, 2016 /PRNewswire/ -- The Minnesota Super Bowl Host Committee is expanding its team, bringing on four new members to expand the Committee's reach as it ramps up its work just two years ahead of Super Bowl LII, coming to U.S. Bank Stadium in February, 2018.  The Host Committee is charged with planning and executing all elements of the 10 day Super Bowl celebration, engaging the community in the months leading up to the game, and showcasing Minnesota and the Bold North to an international audience of visitors and media.

Britt Carlson joins as Senior Director of Partnerships, working directly with the Host Committee's partners and sponsors who are key to making Minnesota's Super Bowl festivities possible.  Prior to joining the Host Committee, Carlson was with the Minnesota Timberwolves and Lynx, where she served in several business development roles, most recently as Director of Hospitality and Premium Activation.  During her tenure, she oversaw the Executive Suites, Treasure Island Terrace, Lexus Courtside Club, launched the Timberwolves Hardwood Club membership program, managed the season ticket base, and most recently focused on the renovation of Target Center's suite and club venues and creating a business model for The Courts at Mayo Clinic Square.  Previously, Carlson served more than 8 years with the Minnesota Vikings, including as Manager of Suite Sales and Service.  Carlson is a native of Apple Valley, Minnesota, and a graduate of the University of Wisconsin-Eau Claire.

Adrienne Jordan joins as Director of Special Projects, helping the Committee's marketing and legacy efforts bring their visions to life and connect with the community.  Prior to joining the Host Committee, Jordan served in several roles at the Minneapolis Public School district, including as Chief of Staff to the Superintendent for over five years. Prior to joining the school district, Jordan spent more than twelve years with General Mills, including with their Foundation and Community Action team.  Jordan is a native of Columbus, Ohio, and a graduate of the University of Notre Dame, where she played in the NCAA Final Four as a member of the women's basketball team.

Jacob Miller joins as Vice President of Operations, focused on the logistics of executing both a Super Bowl and a 10 day festival across the metro area.   Prior to joining the Host Committee, Miller worked with the PGA of America for the last 12 years where he oversaw the Operations for 10 major golf championships including the 2012 Ryder Cup and most recently the 2016 Ryder Cup. During his tenure, he focused on the logistical planning and execution of the golf competition as well as the special events in and around the golf. Miller is a native of Marion, Indiana, and holds a B.S. in Kinesiology focusing on Sports Marketing & Management and Business from Indiana University.

Alex Tittle joins as Vice President of Business Connect and Corporate Affairs.   Alex is charged with heading the NFL's supplier diversity program for Super Bowl LII, Business Connect, as well as outreach to the business community across the state.  Since July 2013, Alex has served as the Equity Director for the Minnesota Sports Facility Authority (MSFA), focused on executing an equity plan related to the workforce, small and disadvantaged businesses taking part in construction of U.S. Bank Stadium.  Previously, he served as Director for the Office of Civil Rights at the Minnesota Department of Transportation; in the leadership of Summit Academy OIC; and served 10 years in the US Army as an Intelligence Analyst and Transportation Officer, ending his Army career as an Aviation Company Commander.  Alex will join the Committee full-time in May; until then, also serving as an independent contractor to the MSFA.  Alex grew up a military dependent, earning his BS from The Citadel, Military College of South Carolina; an MA in Management from Webster University, and an MA in Human Resources from Webster University. 


SOURCE Minnesota Super Bowl Host Committee