CHICAGO, Feb. 20, 2014 /PRNewswire/ -- Mintel is proud to announce the appointment of Marla Commons as the new Vice President of Research. Marla has a strong background in research methodology, particularly qualitative research, with a clear focus on developing trusted relationships with clients.
Marla returns to Mintel after a nine-year hiatus. In her previous position at Mintel, she specialized in social and consumer trends. She has a Ph.D. in Experimental Psychology from DePaul University.
"Bringing Marla back into the Mintel family is a huge boon for us, as her knowledge of the industry is second to none," says Pat Neviani-Aston, Global Director of Research at Mintel. "Under Marla's leadership, Mintel will continue to provide the gold standard to clients who look to our trusted research and analysis to inform their strategic decisions."
As VP of Research, Marla supervises the Mintel US Consumer Research and Insight teams, working closely with commercial stakeholders and clients to ensure the delivery of highly insightful and relevant reports and content.
"I am thrilled to be back at Mintel and look forward to the opportunities and challenges that lay ahead for this amazing team of researchers and analysts," states Marla Commons.
Marla joins from Frank Magid Associates where she was Managing Director for Qualitative Research. She was also previously SVP of Qualitative at Research International (now TNS) where she was responsible for managing the qualitative and early stage innovation teams.
Mintel is a leading global supplier of consumer, product and media intelligence. For more than 40 years, Mintel has provided insight into key worldwide trends, offering exclusive data and analysis that directly impacts client success. With offices in Chicago, New York, London, Sydney, Shanghai, Tokyo, India, Malaysia, Singapore and Sao Paulo, Mintel has forged a unique reputation as a world-renowned business brand. For more information on Mintel, please visit www.mintel.com.