Mintel Comperemedia Welcomes Insurance Practice VP

Dec 20, 2011, 12:42 ET from Mintel Comperemedia

CHICAGO, Dec. 20, 2011 /PRNewswire/ -- It is with great pleasure that Heather Thompson, SVP, Mintel Comperemedia, welcomes Mark Weishaar as VP Business Development in the Insurance/Financial Services. Mark brings several decades of expertise within the insurance space, and continues to add to Mintel Comperemedia's reputation as a leader in the insurance and financial services sectors.


"Clients expect—and deserve—deep expertise from their partners; I am excited to share my years of experience in P&C, life & health, and other insurance product lines," states Mark Weishaar. "I'm pleased to join Mintel Comperemedia to deliver to clients deeper insights into the insurance industry, and to help them find their competitive voice in today's marketplace."

Mark Weishaar's 25+ years of experienced financial services marketing qualifies him as a key consultative force in the Mintel Comperemedia organization to show clients how to better analyze and develop actionable marketing campaigns with measurable ROI improvements.

Mark Weishaar has held executive-level sales and direct marketing positions with IBM/Ricoh, AIG, Legg Mason, Colonial Penn, Sears/Allstate and other industry leaders. During his career, his responsibilities have included bank insurance sales, third-party affinity relationships for multiple insurance products, numerous product development rollouts, sales-force lead generation/management roles, direct response marketing management, and both institutional and retail securities product distribution, including mutual funds.

To set up an interview with Mark Weishaar, contact Mintel's public relations department at or 312.628.7946.


About Mintel Comperemedia
Mintel Comperemedia provides competitive intelligence for businesses looking to advance and improve their direct marketing strategy. Tracking direct marketing (including mail, email and print advertising) targeted at consumers, small businesses and insurance agents, Mintel Comperemedia offers a unique perspective on everything from banking trends to insurance trends to credit card statistics. For nearly 40 years, Mintel has provided insight into key worldwide trends, leading the industry for consumer, product and media intelligence.

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