LOS ANGELES, June 20, 2016 /PRNewswire/ -- Out of more than 5,000 submissions from 21 countries, Mirrored Media is named a winner for best Engagement/Experiential in the 2016 Summit Creative Award® competition for its creative work for Syfy's "The Magicians" campaign.
"We are honored and thrilled by the recognition of this award. Working on this campaign was not only a great experience but also one that yielded some game changing results. We can't wait to go back at it," said Justin Lefkovitch, founder and CEO of Mirrored Media.
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 22nd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
Mirrored Media hit on key millennial passion points like music, social experiences, and events by partnering with Syfy, Warner Bros. Records and Fullscreen to embark on a five market college tour to promote The Magicians. Each tour stop was hosted by a different popular social media personality and featured an advance screening of the first episode, a live acoustic performance by millennial musician Bebe Rexha, cast appearances, branded concessions and shareable social activations.
By partnering with Bebe Rexha, the campaign was able to reach authentic music fans. The partnership married the two brands together by debuting Bebe's new, never before heard single "No Broken Hearts" in a Magicians trailer. Bebe promoted the tour prior to and during on all of her social platforms, including behind the scenes footage, and shared The Magicians trailer. Bebe Rexha ended the night with performances of her biggest hits, which resulted in attendees chronicling the tour and sharing their experiences to social media platforms.
Mirrored Media also got social with millennials by tapping into social media influencers. Five different personalities shared custom created content across their social platforms to promote The Magicians. Each influencer hosted a different stop, introducing The Magicians episode and Bebe, and used Snapchat to feature footage from the event; encouraging fans that weren't able to attend to watch the pre-linear episode before the premiere.
The Magicians Premiere Tour was able to successfully connect and engage with millennials throughout the five-market tour, and saw results on a larger scale. Over 2,386 consumers attended the five branded events. TheMagiciansSyfy Snapchat handle followers grew by 10 times through the duration of the tour and The Magicians Snaps made it into several local campus and city stories on Snapchat. Fans joined in on the conversation with #TheMagicians generating over 84.4MM impressions over the course of the campaign (1/4/15 – 1/23/15) with chatter spiking by an average of 600% on the days of the tour events. Ultimately, The Magicians Premiere Night garnered the largest percentage of P18-34 than any premiere on Syfy in 3 years, with 55% of them being new Syfy viewers.
Entries in 20 major categories are judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, online advertising and social media.
"Winning a Summit Creative Award is a significant accomplishment in ones career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition," said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). "The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring."
This year's SCA creative competition included companies from the following 21 countries: Australia, Austria, Bangladesh, Canada, Croatia, Denmark, England, Hong Kong, India, Italy, Ireland, Malaysia, Martinique - French West Indies, Philippines, Poland, Portugal, Spain, Switzerland, Turkey, United Arab Emirates and the United States.
The SIA organization was founded in 1994. Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the SIA web site at www.summitawards.com.
ABOUT MIRRORED MEDIA
Mirrored Media is a full-service experiential marketing firm that creates high impact, enduring lifestyle campaigns specializing in music and entertainment. As innovators within the space, Mirrored helps brands reach their target market through authentic, stand-out experiences that are a win-win for the talent, the brand, and ultimately, the fan. Founded by CEO Justin Lefkovitch, Mirrored Media's team is composed of experienced, industry-leading experts in production, event design, brand marketing, sponsorships and promotions, talent booking and management, and content creation. As an award-winning agency, Mirrored Media is consistently recognized as one of the most creative companies that caters to brands, media, influencers, and artists, creating custom tailored marketing solutions. By bridging the gap between music, technology, influencers, art, and fashion, Mirrored Media has curated some of the most successful and influential experiential activations and campaigns. Ultimately, every client experiences transformational results. Clients have included NBC Universal, Universal Pictures, TNT Turner, AT&T, Warner Bros. Records, Acura, mophie, CraveOnline, Bacardi USA, Fullscreen, Inc., TuneCore, Coach, and many others. For more information please visit: www.mirroredmedia.com
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SOURCE Mirrored Media