NEW YORK, April 18, 2016 /PRNewswire/ -- MISSION Athletecare, the world's leader in Thermoregulation technologies, today announced that World Cup Champion and 2x Olympic gold medalist, Carli Lloyd and Men's World Cup Winner (Spain) and NYCFC Captain, David Villa have joined as MISSION Athlete Partners.
Co-Founded in 2009 by an elite group of world class athletes, MISSION prides itself on developing, designing and delivering innovations that enhance performance and speed up recovery through temperature-control technologies. Carli and David join an incredible team of MISSION Athletes, including Serena Williams, Dwyane Wade, Drew Brees, Reggie Bush, David Wright and Mia Hamm, all of whom have come together at MISSION to raise awareness for the critical importance of Heat Safety on and off the field of play.
"As Captain of the US Women's Soccer Team, there's nothing more important to me than performance and safety – they go hand-in-hand. We play in all types of weather conditions and MISSION's focus and commitment to helping athletes perform at their best is what puts them in a league of their own, and what attracted me to the brand. As I prepare for Rio, I'm beyond excited to have MISSION's line of cooling towels and accessories to enable me to perform at my highest level," said Carli Lloyd.
"As an athlete who spends a tremendous amount of time training and competing in hot and cold conditions, I am keenly focused on the effects temperature can have on performance," said Villa. "I am proud to join the MISSION roster and raise awareness for their cutting-edge cooling gear and apparel products that will undoubtedly make a huge impact on athletes everywhere."
"We're fired up to welcome both Carli and David to the MISSION Team," said Josh Shaw, Founder and CEO of MISSION. "They both embody the true DNA of what we stand for at MISSION. Their commitment to excellence on and off the field is exactly how we operate at MISSION, and we're proud to be aligned with two of the great leaders in all of sports. As we expand to new frontiers with Thermoregulation technologies, Carli and David will be critical partners for us in designing, developing and delivering game-changing technologies for athletes at every level of play – in all temperatures."
Launched in 2009 by a group of elite, world class athletes including Dwyane Wade, Serena Williams, Drew Brees, Reggie Bush, David Wright and others, MISSION is pioneering Thermoregulating innovations to maximize athlete performance and recovery. Working hand-in-hand with world-class doctors, scientists and athletes, MISSION is focused on changing the game by delivering groundbreaking, innovative and technologically advanced solutions to meet the growing demands of today's athletes before, during and after competition. The Company first unveiled its line of innovative instant cooling towels in 2012, and has since expanded the line to cover a wide range of instant cooling gear and accessories. The Company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through health and safety initiatives for youth athletes and proudly supports the charities of its athlete partners. Find out about MISSION at www.mission.com and follow the brand on Twitter @MissionAthlete. #onamission
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SOURCE MISSION Athletecare