Mitsubishi Motors to Expand Product Line in North America with Second New Model, Adding New Off-road-focused Model to Previously Announced New BEV Model

• Mitsubishi Motors will introduce a second new SUV, adding to the previously announced battery electric vehicle (BEV) SUV
• All-new rugged variant of Outlander to feature off-road bodywork, off-road-focused drive modes and performance upgrades, unique interior styling, launches in late CY2026
• All-new BEV to launch in U.S. market in summer 2026
• Momentum 2030 North American business plan promised a path to electrification, renewed and expanded lineup, new dealerships, new ways for customers to shop
• All Mitsubishi Motors U.S. vehicles to continue to offer industry-leading 10-year/100,000-mile powertrain limited warranty, 5-year unlimited Roadside Assistance, and 2-year limited maintenance included^{1, 2}

FRANKLIN, Tenn., Oct. 14, 2025 /PRNewswire/ -- Supporting the May 7, 2025, announcement that Mitsubishi Motors North America, Inc. (MMNA) will bring an all-new battery-electric vehicle (BEV) to the North American market, the company today confirmed an additional vehicle – an off-road-focused variant of the Outlander SUV - also will join the lineup in the company's Fiscal Year 2026, which runs April 1, 2026-March 31, 2027.

The brand launched its North American business roadmap to its dealer partners, dubbed Momentum 2030, in May of last year, and has been working hard to bring the future plan to reality, starting with the recent debut of the new 2025 Outlander SUV. Today's announcement is further proof of the strength of that plan.   

After the May 7 BEV announcement, today's announcement confirms the second addition to the lineup will be an off-road-focused vehicle that reinforces the brand's storied history in off-road and off-highway travel. MMNA recently debuted a Trail Edition package on Outlander, and this new model will build upon the graphic features on that vehicle by adding off-road-specific bodywork, off-road-focused drive modes and performance upgrades, and unique interior styling with specific materials. This vehicle will take the company's legendary Super-All Wheel Control (S-AWC) all-wheel drive system³, honed from Mitsubishi Motors' 12 wins on the legendary Dakar Rally and on the muddy tracks of the World Rally Championship, to the next level, allowing families to explore further beyond where the pavement ends.

More details, including naming, imagery, technical specifications, pricing and on-sale timing will be the subject of future announcements.

"Two exciting announcements to discuss upcoming vehicle launches proves the strength of our Momentum 2030 business plan, plus the hard work and commitment from our colleagues at Mitsubishi Motors Corporation in Japan and our dealer partners across the U.S." said Mark Chaffin, MMNA's president and CEO. "When we announced our Momentum 2030 plan publicly, we set ambitious goals for ourselves. The plan is underway right now, with the new 2025 Outlander already on sale, with an updated Outlander Plug-in Hybrid coming soon, the debut of a new mild-hybrid powertrain in the 2026 Outlander and with today's announcements of two more all-new vehicles coming in fiscal year 2026. This is just the beginning, with more new vehicles and more news coming."

Chaffin continued, "There has never been a better time to consider a new Mitsubishi vehicle. We are proud to partner with nearly 330 Mitsubishi Motors dealer partners across the U.S. who are committed to customer satisfaction, to delivering a great vehicle at a fair price, and to building a long-term customer relationship. Our Momentum 2030 plan is going to build upon that with more dealers in more markets, and we're already seeing interest from some of the largest dealer groups in the country to join us on our journey."

The path to Mitsubishi Motors Momentum 2030 is defined by four key points:

• A path to electrification
• A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
• A path to a modernized retail sales model
• A path to network expansion and sales growth

For more information on the full lineup of Mitsubishi vehicles, visit MitsubishiCars.com.

DISCLAIMERS

1. All coverage terms are from the original in-service dates and are applicable only to the original owner of new, retailed models purchased from an authorized Mitsubishi dealer. Subsequent owners receive the balance of the New Vehicle Limited Warranty of 5 years/60,000 miles, whichever occurs first. See retailer for limited warranty and roadside assistance terms and conditions.
2. Limited Maintenance includes three oil and filter changes, three tire rotations, three multi-point inspections, and one cabin filter change within specified time/mileage windows. Not transferable to subsequent owner. Parts or services not redeemed within specified windows are forfeited. Certain restrictions apply. See retailer for complete details.
3. Available feature. Super All-Wheel Control (S-AWC) adds Active Yaw Control (AYC) to realize the AWC concept at a very high level. While this Integrated Vehicle Dynamics Control System manages the driving forces and braking forces of the four wheels to help realize vehicle behavior that is faithful to the operation by the driver under a variety of driving conditions, it is not a substitute for careful driving. S-AWC cannot prevent collisions or loss of traction in all conditions. Exercise caution so your full attention is given to vehicle operation in all road conditions.

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing, and customer service of Mitsubishi Motors vehicles in the U.S. MMNA's recently announced five-year business plan – "Momentum 2030" – outlines the brand's mid-term intentions for product and business transformation. MMNA will expand and refresh its vehicle lineup in the U.S. with one new or completely refreshed model to debut each year between now and 2030. Powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids, and battery electrics, the product line will nearly double from today's four vehicles. Momentum 2030 also includes a vision for a modernized retail sales model and plans for network expansion and sales growth.

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, and New Jersey.

According to Ipsos NVCS: 

• 96% of compact CUV owners who shopped for a Mitsubishi Outlander purchased one.
• 94% of subcompact CUV owners who shopped for a Mitsubishi Eclipse Cross purchased one.
• 97% of small CUV owners who shopped for a Mitsubishi Outlander Sport purchased one.
• 92% of plug-in hybrid owners who shopped for a Mitsubishi Outlander Plug-in Hybrid purchased one.

For more information on MMNA, visit media.mitsubishicars.com.

Contact
Jeremy Barnes
Senior Director, Communications and Events
[email protected]
Mobile: 615-970-8395

SOURCE Mitsubishi Motors North America, Inc.