"I'm thrilled to bring my core fans a bigger and better snapshot of my world, while also introducing what we do to a larger audience," said Chingo Bling. "I'm proud to be a voice for underserved audiences and grateful for mitú's partnership in bringing our content to a large scale platform that will reach cross-cultural audiences," added Chingo Bling.
From culturally relevant musical parodies and comedic sketches like his "Hotline Bling Remix" that garnered more than three million YouTube views, to more serious content focused on topics from immigration to racism, Chingo Bling brings a unique voice to entertainment.
"At mitú, we believe authenticity earns us a unique, deep relationship with our audience, and that's what sets us apart. Chingo is the 'real deal' -- a multi-hyphenate, break-out talent and savvy businessman who has cultivated a passionate and loyal fan base. We're incredibly excited to partner with him to bring his talent to new audiences," said Executive Producer and co-founder of mitú, Doug Greiff.
"In 36 months, multicultural youth will become the majority in America. There's a critical need for today's entertainment to accurately reflect the cultural makeup of our country, and youth are hungry for entertainment they can relate to. They want to see entertainers who have similar cultural experiences to them," Greiff added.
The official premiere of "They Can't Deport Us All" will air in Summer 2017, with the stand-up comedy show set to be taped live to a sold out crowd in Chingo's hometown of Houston. He'll be joined by comedians Jesus Sepulveda, Jerry Garcia and Jon Stringer.
The name of the special and tour, "They Can't Deport Us All" comes from Chingo Bling's 2007 album that launched him into the national spotlight.
Our audience is the 200% - youth who are 100% American and 100% Latino - they inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience who will soon be the majority of youth in the U.S. Our audience is nearly 100 million people in the U.S. each month. Globally, we drive over 400 million content views and over 120 million video views monthly.
mitú is the leader in connecting brands, content buyers, and creators to Latino youth in America. Our investors include Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures. mitú is headquartered in Santa Monica, CA and has operations in Miami, New York, Chicago, and Bogotá, Colombia. For more information, visit www.wearemitu.com.
About Chingo Bling
Chingo Bling is a Houston based comedian, actor, producer, rapper and social media phenomenon who has been in the entertainment business since his college radio days at the turn of century. He has organically built a steady following, evolving from a major label recording artist to a nationally known touring comedian. His comedic act and social media presence celebrates Mexican-American culture and identity in a unique and powerful way. For current dates and more information visit www.chingobling.com.
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