OAK BROOK, Ill., Nov. 9, 2012 /PRNewswire/ -- McDonald's USA is teaming with men's style and lifestyle network Complex Media for the McDonald's Flavor Battle, a national DJ competition featuring some of America's hottest up-and-coming mix-masters and beatsmiths. The 13-week national challenge has begun with 24 DJs each representing a U.S. region and a McDonald's iconic burger — the Angus Third Pounder (East Coast), Double Quarter Pounder with Cheese (Central) and Big Mac (West Coast). Now in its fourth year, the competition has garnered recognition from award-winning disc jockey/music producer/radio personality/music mogul DJ Khaled.
"Being a DJ isn't a sideline gig, it's a culture and a lifestyle, and to be successful it takes steady dedication, drive and practice," said DJ Khaled. "This is a competitive industry and it's inspiring to see McDonald's, one of the world's most significant brands, provide this exclusive opportunity to up-and-coming talent."
Music and burger lovers can listen to a custom music mix from each DJ on http://www.FlavorBattle.com and vote daily for their favorite flavor master in each region. The three DJs with the most votes, one from each region, will travel to the finale in Miami and compete for the $10,000 grand prize in front of a panel of celebrity judges and crowd of hip audiophiles. Ultimately, one DJ will be crowned the Flavor Battle champion.
"There're some hot mixes in this year's battle," said Khaled. "I encourage everyone to check out the site and vote."
Music lovers are encouraged to vote often for their favorite mix-master. Each vote helps the DJ advance to the next round and also qualifies consumers for a chance to win a $2,000 cash grand prize or trip for two to the finale event in Miami on February 7, 2013. Voters can also share their top picks with friends and followers via Facebook and Twitter directly from http://www.FlavorBattle.com.
"McDonald's Flavor Battle brings some of the best, most creative DJ talent from across the nation to one place for the ultimate battle of eats and beats," said Rob Jackson, McDonald's U.S. marketing director. "We are a brand that aspires to be a good neighbor in ways that are relevant to the diverse communities we serve, and we value connections with customers both within and outside our restaurants."
Flavor Battle launched in 2009 as an extension of McDonald's 365Black initiative. McDonald's 365Black platform was created to celebrate the pride, heritage and achievements of African-Americans year round.
McDonald's USA, LLC, is the leading foodservice provider in the United States offering a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local businessmen and women. Customers can now log online for free at any of the 11,500 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit http://www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (Facebook.com/McDonalds) for updates on our business, promotions and menu items.
About Complex Media
Complex Media is the leading provider of style, entertainment, lifestyle and product content dedicated to young male tastemakers. The company launched in 2002 with Complex magazine, a men's style guide and lifestyle publication with a current circulation of 345,000. Complex Media expanded to include flagship web site Complex.com (http://www.complex.com), which attracts more than 2.2 million unique monthly visitors; as well as the Complex Media Network (http://www.complexmedianetwork.com), a network of 70+, 100% exclusive Web sites targeting men 18-34 which generates more than 420 million page views and attracts 37 million unique visitors per month.
The following trademarks used herein are owned by McDonald's Corporation and its affiliates: 365Black, Arch Card, Angus Third Pounder, Big Mac, Double Quarter Pounder with Cheese, Flavor Battle and McDonald's.
© 2012 McDonald's
SOURCE McDonald’s USA