SCOTTSDALE, AZ, Jan. 6, 2014 /PRNewswire/ - mix1 Life, Inc., (OTCBB: MIXX) announced today that it retained ICR, LLC, as its investor relations firm. Founded in 1998, ICR is a leading financial communications consulting firm that provides counsel from senior professionals with specific industry expertise. ICR has set a new standard for financial communications with a business model driven by deep capital markets expertise provided by a team of former Wall Street and corporate professionals, including senior sell-side analysts, portfolio managers and investment bankers.
The firm represents over 300 corporate clients. John Mills, Partner at ICR, commented, "We are very excited to work with mix1 as the company begins to expand its all natural product offerings and is poised to rapidly expand its distribution. mix1 offers differentiated beverages in the $20 billion functional beverage and sports nutrition market. We will be increasing its exposure to major financial institutions, including sell-side analysts and portfolio managers beginning with them presenting at our leading consumer branded investor conference, the ICR XChange, in January."
Cameron Robb, CEO of mix1 said, "We are pleased to be partnering with ICR in our investor relations efforts. We believe we have the potential to lead this category of Natural RTD (ready to drink) protein beverages with our newly formulated, great tasting, healthy, alternative snack replacement. The investment opportunity should be of great interest to the financial community. We look forward to leveraging ICR's relationships with capital market participants to enhance our visibility and raise additional capital for our growth plan."
About Mix1 Life, Inc.
Mix1 Life, Inc., ("MIXX" or "mix1"), is the innovator and distributor of mix1 natural, nutritional products and supplements. Mix1's primary asset is a recent acquisition of mix1 from the Hershey Corporation, where product development was finalized and market-tested in such national retailers as Whole Foods and Kroger. Mix1 has developed all new formulas that are soon to be re-launched to grocery stores, convenience stores, fitness clubs, heath stores and individuals, under the established mix1 brand.
ICR is a leading financial communications firm specializing in investor relations and corporate communications. Established in 1998, ICR represents more than 300 companies and has significant industry expertise and relationships in the resources sector. ICR maintains offices in Norwalk, CT, New York, Los Angeles, San Francisco, Boston and Beijing and is one of the industry's fastest growing consultancies. www.icrinc.com.
Cautionary Note Regarding Forward-Looking Statements. This press release contains forward-looking statements that involve risks and uncertainties, including the Company's beliefs about its business prospects and future results of operations. Some factors that could cause actual results to differ materially include economic and operational risks, changes in anticipated earnings, continuation of current contracts, and other factors detailed in the Company's filings with the Securities and Exchange Commission, including its most recent Forms 10-KSB and 10-QSB. The Company forecasts provided above are dynamic and therefore refer only to this release date. The Company does not undertake to update any forecasts that it may make available to the investing public.
SOURCE Mix1 Life, Inc.