MLB Welcomes Starter Back To The Ballpark
RELAUNCH OF MLB SATIN JACKETS SET TO DEBUT IN FALL 2013
150 LIMITED EDITION MLB ALL-STAR JACKETS AVAILABLE DURING INVITE-ONLY EVENT AT MLB FAN CAVE IN NEW YORK CITY
NEW YORK, July 11, 2013 /PRNewswire/ -- G-III Apparel Group and Major League Baseball Properties (MLBP) today announced their relationship to revive the classic Starter satin jacket franchise featuring logos for all 30 MLB teams. The jacket, made famous in the 1980's, is set to debut this Fall during back-to-school season and will be led by marketing and advertising efforts from Iconix Brand Group, owner of the Starter brand, and Carl Banks, NY Giants legend and President of G-III Sports (a division of G-III Apparel Group).
On July 13, 2013 at the exclusive MLB Fan Cave in New York City, 150 limited edition MLB All-Star jackets will be gifted at a private, invite-only event for media, athletes and celebrities along with industry executives and tastemakers.
"Baseball and Starter go hand-in-hand, it's the ultimate expression of team pride," says Carl Banks. "Although the satin jacket hasn't been produced for over a decade, it's still worn at ballparks across the country to this day. We look forward to reintroducing the iconic Starter satin jacket for baseball fans of all generations."
"As a retro look, the Starter jacket is one of the more iconic items in fashionable sportswear and we are excited to work with G-III Apparel Group and Iconix to revive this classic look," says Howard Smith, Senior Vice President, Licensing, Major League Baseball. "We expect fans to enthusiastically support this relaunch this fall."
The Starter satin jacket retail price is $150. For more information, please visit www.starter.com.
ABOUT G-III APPAREL GROUP
G-III is a leading manufacturer and distributor of outerwear, dresses, sportswear, swimwear, beachwear and women's suits, as well as handbags and luggage, under licensed brands, our own brands and private label brands. G-III sells swimwear, accessories and resort wear under our own Vilebrequin brand. G-III also sells outerwear and dresses under our own Andrew Marc, Marc New York and Marc Moto brands and has licensed these brands to select third parties in certain product categories. G-III has fashion licenses under the Calvin Klein, Sean John, Kenneth Cole, Cole Haan, Guess?, Jones New York, Jessica Simpson, Vince Camuto, Ivanka Trump, Nine West, Ellen Tracy, Tommy Hilfiger, Kensie, Mac & Jac, Levi's and Dockers brands and sports licenses with the National Football League, National Basketball Association, Major League Baseball, National Hockey League, Touch by Alyssa Milano and more than 100 U.S. colleges and universities. Our other owned brands include Jessica Howard, Eliza J, Black Rivet, G-III, G-III Sports by Carl Banks and Winlit. G-III also operates retail stores under the Wilsons Leather, Vilebrequin, Calvin Klein Performance and Andrew Marc names.
Owned by Iconix Brand Group, Starter stands for heritage, authenticity and sports performance and is committed to producing apparel to the highest standards of design and value. Established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with major professional sports leagues, colleges, Olympics sports and individual athletes.
SOURCE G-III Apparel Group