MMA Announces 2012 Global Board Executive Committee Among those elected are business leaders from all sectors of the marketing ecosystem pledging a "mobile first" mind set

NEW YORK, Oct. 15, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today unveils, the 2012 Global Board Executive Committee.

(Logo:  http://photos.prnewswire.com/prnh/20090715/LA46363LOGO)

Elected by the MMA Global Board for their leadership and visionary approach to mobile, the Global Board Executive Committee represents business leaders across the entire marketing, technology and advertising spectrum.

The elected Global Board Executive Committee includes:
Chair: Cameron Clayton, President, Digital, The Weather Channel
Vice Chair: Paul Palmieri, Co-Founder, President & CEO, Millennial Media
Secretary: Jack Philbin, Co-Founder, President & CEO, Vibes Media
Member at Large: Alex Moukas, CEO, Velti
Member at Large: Joe Kennedy, CEO & President, Pandora
Member at Large: Carolyn Everson, VP Global Marketing Solutions, Facebook
Chair Emeritus: Melis Ertem, Consumer Product Marketing Division Head, Turkcell
MMA President: Greg Stuart, President & Global CEO

"The Global Board Executive Committee is a brilliant blend of leadership and expertise, thereby highlighting the importance of mobile across the marketing landscape," said Cameron Clayton, Chair of the MMA Global Board and EVP, Digital, The Weather Channel. "With the remarkable progress that the MMA has achieved in terms of research, membership and growth, it is clear that the Global Board Executive Committee has a running start to ensure the the MMA is a powerful trade association, and ultimately, a growth engine to advance the mobile marketing movement."  

On the heels of inducting new global board members, as well as publishing the Mobile X% Solution (MXS) study, the MMA enters Q4 with a reenergised mission. The pending release of SMoX.me research in 2013 will also ignite an industry-wide conversation about the value of mobile to strengthen overall marketing strategy and outreach.

"Mobile is the most powerful channel for brands to get closer to their consumers, bar none. That is why we elect MMA board leaders that tout a 'mobile-first' mindset to their business. It is an honor to work with these business leaders who have committed to lock arms and shape the future of mobile," said Greg Stuart, global CEO, MMA. "And with the marketing optimization analysis, Mobile X% Solution, which proved that an increase investment in mobile will yield far better campaign performance and the future data from SMoX.me program, the MMA will continue to provide irrefutable evidence of the power of mobile and how it can transform businesses."  

The mission of the MMA is to unite the global ecosystem of marketers, agencies, carriers, providers and technology firms to support mobile as an indispensable part of a marketer's mix. For more information on the MMA's board and senior leadership, visit: http://www.mmaglobal.com/about/board-of-directors

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

FOR MORE INFORMATION CONTACT:

Rebecca Laming
Director of Communications, MMA
M: +1 917-558-1828
E: rebecca.laming@mmaglobal.com

Valerie Christopherson
Global Results Comms (GRC)
+1 949 608 0276
mma@globalresultspr.com

SOURCE MMA



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