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M&M'S® Brand Makes Return Trip to the Super Bowl

New Commercial to Debut During the First Quarter

HACKETTSTOWN, N.J., Dec. 19, 2011 /PRNewswire/ -- Today Mars Chocolate North America announced M&M'S® Brand will feature an all-new 30-second commercial during the first quarter of Super Bowl XLVI on February 5, 2012. This will mark the second trip to the Super Bowl for the colorful chocolate candy brand.

M&M'S® will step into a starting role in Super Bowl XLVI instead of SNICKERS® Brand, which has enjoyed back-to-back success through the "You're Not You When You're Hungry" campaign.

"We're very excited to have M&M'S® featured during one of the world's largest parties," said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. "SNICKERS® will prove to be a tough act to follow, but we're confident our M&M'S® spot will have everyone talking on the morning of February 6."

M&M'S® will announce additional details about their Super Bowl ad in January 2012.

About Mars Chocolate North America:

Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America