HACKETTSTOWN, N.J., March 29, 2017 /PRNewswire/ -- The M&M'S® Brand – well-known among its millennial fans for its iconic, colorful chocolate candies – will embark on its next music endeavor with "M&M'S Spotlight" – a series of concerts aimed to connect its fans to spontaneous moments of fun through music. The surprise concert series will kick off on April 12, 2017 with multi-platinum selling band DNCE headlining the exclusive concert in New York City.
Starting today, M&M'S and DNCE fans can visit www.mms-spotlight.com for tickets to the show. While tickets are on a first-come, first-served basis, fans will also have the opportunity to win tickets to the concert through events leading up to the show. For more information, visit M&M'S Facebook page at www.facebook.com/mms or the official M&M'S Twitter handle at @mmschocolate, or visit DNCE's Facebook page at www.facebook.com/DNCEmusic or DNCE's Twitter handle at @DNCE.
"M&M'S has always strived to connect and remain relevant with our fans through pop culture and music," said Tanya Berman, Brand Director, M&M'S Brand. "Music is such a huge part of our young fans' lives and we hope M&M'S Spotlight generates sensational memories and experiences they'll remember forever."
For more information on the NYC concert location, and the next M&M'S Spotlight concert later this summer, stay tuned to the M&M'S Facebook page at www.facebook.com/mms, the official M&M'S Twitter handle at @mmschocolate, or www.mms.com.
A History Rooted in Music
In addition to M&M'S Spotlight, the M&M'S Brand brought together its iconic, colorful spokescandies with Incredibox – a beatbox technology – in a new, musically-inspired commercial premiering earlier this year. M&M'S invites its fans to record their own bite-size beats at bitesizebeats.com for a chance to be featured in an upcoming M&M'S commercial.
In 2016, M&M'S celebrated its 75th anniversary with a modern remake of Sammy Davis Jr.'s "The Candy Man" song from 1972. M&M'S released the new version, "Candyman," catapulting the brand as a respected player in innovative and culturally relevant collaborations.
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.
For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube.
Formed in the summer of 2015, DNCE first introduced themselves to audiences worldwide with the unexpected release of their debut single "Cake by the Ocean," their RIAA-certified 3x platinum-selling debut single. The song was a Top 10 hit on the Billboard Hot 100 chart and a certified smash at radio, becoming one of the most played songs of the year. An international success, global consumption of the song is over 7 million adjusted singles, including nearly 450 million streams on Spotify worldwide. Cementing them as one of 2016's global breakout acts, the band recently took home the win for "Best PUSH Artist" at the 2016 MTV European Music Awards and "Best New Artist" at the 2016 MTV Video Music. Following up "Cake By The Ocean," the sexy, RIAA-certified gold-selling "Toothbrush" amassed over 67 million YouTube/VEVO views with an unforgettable music video starring supermodel Ashley Graham. On November 18, 2016, the band released their long awaited self-titled debut studio album which features the group's latest smash single "Body Moves," as well as tracks from their 2015 4-song EP, SWAAY. Assembled by frontman Joe Jonas in the summer of 2015, DNCE's all-star bandmates include bassist & keyboardist Cole Whittle, who co-founded the band Semi Precious Weapons, South Korean bred guitarist JinJoo, who has toured with the Jonas Brothers, Charli XCX, and CeeLo Green, and drummer Jack Lawless, who has previously joined the Jonas Brothers, Night Terrors of 1927, and Soft Swells on the road.
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SOURCE Mars Chocolate North America