LOS ANGELES, April 20, 2016 /PRNewswire/ -- Today, Mobile Media Summit will officially announce its evolution to Modern Marketing Summit. The company is expanding to include broader content on marketing innovation as it expands around the world including events in Europe, Asia, and Australia.
"As marketing and media become more and more fragmented, we realized the landscape includes a mix of ever-changing platforms, screens and devices that need discussion and thought leadership. It is for this reason that we've evolved the brand from mobile-specific content to trends focusing on innovation in digital, technology, and more for Modern Marketing Summit," global CEO Paran Johar said.
The announcement is being made at today's event, MMS LA: Cars and Stars in Beverly Hills, highlighting the best in auto and entertainment marketing in Los Angeles. The event features speakers from BMW, The Walt Disney Company, Kia, Mercury Insurance, E! Networks, Playboy, Canvas Worldwide, GroupM, Deutsch, UM, Horizon Media, Maxus, and more.
Topics at the summit will include automotive digital marketing, location marketing, virtual reality, entertainment marketing, short form creative, and much more. For more information on the agenda and speakers, visit http://modernmarketingsummit.net/los-angeles-2016/.
For more information on the MMS name change, check out this piece on the Evolution of MMS on Modern Marketing Xchange. The next event will be MMS NY Upfront @ Internet Week in New York City on May 16, 2016.
About Modern Marketing Summit
Modern Marketing Summit is the quintessential thought-leadership forum for brand and agency leaders to learn and network on the newest technology and media. Founded in 2009 by Paran Johar, MMS is one of the largest event series in digital advertising, where an average of 75% of the audience are advertisers, more than any other event. Since its founding, the event series has hosted over 1000 speakers and well over 12,000 attendees. Visit www.modernmarketingsummit.net for more information.
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SOURCE Modern Marketing Summit