M&M'S® Spokescandies Reunited After Four-Month Split
Americans who Rallied to Reunite 'M Rewarded with More than $1.5 Million in Prizes
HACKETTSTOWN, N.J., Sept. 15, 2011 /PRNewswire/ -- The band's back together. Mars Chocolate North America announced today that after a disheartening four-month split, America's most beloved M&M'S® Brand spokescandies – Red, Blue, Orange and Ms. Green – are back together again with their pal Yellow – who couldn't be happier about the reunion.
Several months ago, Red, Blue, Orange and Ms. Green hung up their 'M's and disbanded in order to pursue new solo careers. Red tried his hand at becoming the spokescherry for the Oregon Cherry Company. Blue joined the Blue Man Group, Ms. Green made appearances at all the hottest parties and Orange, paranoid as always, was hiding out somewhere. Luckily Yellow – the only spokescandy left behind – never gave up hope, working tirelessly to help "Reunite 'M".
Yellow – who never quite understood the split in the first place – pleaded with America to help him reunite the spokescandy crew. Thankfully America pulled through, and he and the M&M'S Brand showed their gratitude by rewarding a few diligent supporters with prizes valued at over $1.5 million, including $100,000 to one individual.
"We're ecstatic to have the M&M'S spokescandies back together," said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. "They've been an important part of our brand for many years, so we're so relieved to have them back where they belong, as well as grateful to our fans for pleading with our spokescandies to come home."
For more information about the reunited M&M'S Brand spokescandies, visit www.facebook.com/mms.
About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.
Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.
For more information, please visit www.mars.com.
SOURCE Mars Chocolate North America
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