M&M'S® To Prove Moments Are 'Better With M™'
Brand Launches New Integrated Marketing Campaign; Includes a 30-Second Super Bowl XLVII Commercial
HACKETTSTOWN, N.J., Jan. 14, 2013 /PRNewswire/ -- Today Mars Chocolate North America introduced M&M'S® Brand's new integrated marketing campaign called 'Better With M™,' which includes a new 30 second television commercial that will air during the first quarter of Super Bowl XLVII.
"'Better With M' showcases how M&M'S irresistible chocolate makes moments more fun and delicious," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "The 'Better With M' story is delivered through our colorful spokescandies, whose irresistible chocolate always makes moments even better – be they watching the Super Bowl, baking cookies, gathering the family together for a movie or even tailgating."
In addition to the Super Bowl ad, which was created by BBDO New York, highlights of the year-long 'Better With M' campaign include multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and multiple social initiatives focused on Facebook and the hashtag, #betterwithmms. The first television ad from the new campaign – starring Ms. Brown – will being airing today.
A cornerstone of the campaign is a new cause-related marketing effort designed to make 'America Better With M' by funding the construction of Habitat for Humanity homes across the nation. As part of the initiative, M&M'S is also encouraging, as well as incentivizing fans to help 'M-Prove America' by volunteering at Habitat job sites nationwide.
"'Better With M' represents one of the largest marketing efforts in M&M'S history," added Benin. "We're confident our full range of communications and activities will excite consumers from the Super Bowl all the way through next winter's holiday season."
For more information on the 'Better With M' campaign, visit www.facebook.com/mms.
About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today. Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.
Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.
For more information, please visit www.mars.com.
SOURCE Mars Chocolate North America
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