HACKETTSTOWN, N.J., April 11, 2017 Mars Chocolate North America announced the continuation of their collaboration with Marvel and unveiled a new commercial and merchandise to promote the anticipated release of Marvel Studios' "Guardians of the Galaxy Vol.2," which premieres in theatres on May 5, 2017.
The new M&M'S commercial, M&M'S "Movies," is currently airing online and in cinema. The commercial features iconic characters, Red and Yellow, in a movie theatre. Red stumbles upon Yellow sitting with a raccoon that Yellow believes is Rocket, the beloved character from the Marvel Studios' "Guardians of the Galaxy" series.
"M&M'S reaches moviegoers not only at the concession stand, but also on screen, in a fun, colorful way," said Tanya Berman, Brand Director, M&M'S Brand. "We knew our beloved spokescandies together with the light-hearted, fun characters from Guardians of the Galaxy would bring the partnership to life in a creative way that we know fans will enjoy."
To add to the intergalactic experience, New York City subway goers will have a Marvel Studios' "Guardians of the Galaxy" experience unlike any other in a fully branded subway car. The immersive advertisement will transform a regular subway car into cosmic wonderland with Marvel Studios' "Guardians of the Galaxy Vol. 2" and M&M'S characters. The themed ad will be live until April 30.
Additionally, Marvel Studios' "Guardians of the Galaxy Vol. 2" branded M&M'S product will be available in mass retailers and cinemas nationwide. Fans can purchase singles, bottles, and party size M&M'S co-branded with their favorite Marvel Studios' "Guardians of the Galaxy Vol. 2" characters.
"It was a treat to bring this partnership to life," said Mindy Hamilton, Marvel's SVP of Global Partnerships. "The quirky, mischievous sense of humor that characters like Red and Yellow embody is a perfect extension of our Guardians' exploits, and we're excited for fans to discover all of the different ways that this campaign will bring them closer to the film ahead of its release date."
To view the new commercial, check out the M&M'S YouTube page: https://youtu.be/qEpbplr-IC0. To learn more about M&M'S, visit http://www.mms.com, Facebook (www.Facebook.com/mms) or Twitter (@mmschocolate).
About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates —all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of.
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About Marvel Studios' "Guardians of the Galaxy Vol. 2"
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel Studios' "Guardians of the Galaxy Vol. 2" continues the team's adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mystery of Peter Quill's true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes' aid as the Marvel Cinematic Universe continues to expand.
"Guardians of the Galaxy Vol. 2" is written and directed by James Gunn and stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel as Baby Groot, Bradley Cooper as Rocket, Michael Rooker, Karen Gillan, Pom Klementieff, Elizabeth Debicki, Chris Sullivan, Sean Gunn, Tommy Flanagan, Laura Haddock, with Sylvester Stallone, and Kurt Russell. Kevin Feige is producing, and Louis D'Esposito, Victoria Alonso, Jonathan Schwartz, Nikolas Korda and Stan Lee are the executive producers. Marvel Studios' "Guardians of the Galaxy Vol. 2" blasts into theaters on May 5, 2017.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2017 MARVEL
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SOURCE Mars Chocolate North America