Mobidia Announces First Web Dashboard to Provide Global and Historical Visibility into Mobile App Engagement and Retention

VANCOUVER, British Columbia, Feb. 4, 2015 /PRNewswire/ -- Mobidia Technology Inc., a leading mobile measurement and analytics company, today announced a new web-based dashboard designed to make it easier and faster for customers to gain insights into mobile application usage trends worldwide. Drawing from the industry's largest global, mega-panel of smartphone users, Mobidia's Analytics Web Dashboard is a comprehensive resource for mobile app data and engagement metrics, offering visibility into app penetration, engagement, retention, usage, and other advanced user-cohort metrics that reveal the true performance of mobile applications.

Using Mobidia's Analytics Web Dashboard, businesses can track trends across the mobile app market and glean insights into competitors' app traction, giving them a strategic advantage. The global view into app usage metrics and analytics that Mobidia offers allows businesses to gauge mobile usage trends and make better and smarter strategy, product and marketing decisions. In fact, some of the largest app developers and game publishers, including Skype, King, Kakao and Twitter look to Mobidia's data to stay agile in the mobile industry.

"We're proud of the role our data has played in helping hundreds of app developers and game publishers build stronger businesses," said Derek Spratt, CEO at Mobidia. "And access to our new dashboard makes it even easier for our customers to gain insights into the key performance indicators they value most when making critical business decisions. It's an invaluable tool for app marketers to help understand and drive customer acquisition, app retention, engagement, and in-app purchases and app revenues."

Mobidia's new dashboard makes it possible for app developers, game publishers and others following the mobile industry to quickly and easily learn which apps are used the most and for how long. Specifically, Mobidia's Analytics Web Dashboard offers leaderboards and top app charts that highlight detailed metrics on monthly and weekly active users, minutes of use, number of sessions, days of retention and more. The dashboard also provides at-a-glance views of country and app category leaderboards based on usage.

Mobidia's data sample is the largest in the mobile app industry. Informed by millions of Android and iOS users in over 200 countries and featuring more than two years of historical usage data, Mobidia's metrics are more accurate than surveys, panels, forecasts or estimates. The data, which is provided on a daily basis by users of Mobidia's popular My Data Manager app, offers a look into real usage from real users in a real environment across all networks. Further, Mobidia has millions of apps in its database and measures usage on everything from the most popular apps to new, upcoming apps on the "long-tail" of app penetration and usage.

Those following the mobile industry already frequently use Mobidia's website for the array of free resources it offers, including a blog, infographics and a leaderboard that highlight mobile trends and insights. The dashboard, which is currently in beta, is available now to Mobidia's existing and new customers. Trial subscriptions are available immediately and can be requested at [email protected]. More information on Mobidia's Analytics Web Dashboard can be found here.

About Mobidia Technology Inc.

Mobidia is a leading mobile measurement and analytics provider with the largest global sample of smartphone and tablet users. Mobidia's mobile analytics and metrics platform provides unique insights into mobile usage trends on millions of mobile applications and mobile networks in 200 countries. Real usage from real users on both cellular and Wi-Fi networks provides a comprehensive and unique understanding of what people do and value in the mobile world. Don't settle for download and ranking data, leverage Mobidia's app penetration, engagement, usage and retention metrics to increase customer acquisitions, drive down churn, and increase engagement and revenues.

Mobidia is headquartered in Vancouver, British Columbia with local presence in the U.S. and Europe. For more information, visit www.mobidia.com or call +1-604-304-8640.

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SOURCE Mobidia Technology Inc.

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