BERLIN, SAN FRANCISCO, BEIJING, TEL AVIV, LONDON, and SÃO PAULO, March 2, 2016 /PRNewswire/ -- glispa, the high-performance mobile advertising pioneer, is pleased to announce significant growth.
According to eMarketer, the worldwide mobile ad market will grow to nearly $133.7 billion in 2017, up over 94.7% percent from 2015. That figure will reach $166.6 billion by 2018, when mobile ads will account for 24.1% of all advertising spending worldwide.
"We continue to run a highly sustainable, profitable and award-winning business," said glispa founder and CEO Gary Lin. "I'm particularly proud of the diverse staff and leadership team we've assembled this year and their ability to scale our growth and translate that to better performance for our advertisers, publishers and overall business."
glispa 2015 highlights include:
- extremely strong organic growth in 2015;
- profit generating for the last 7 consecutive years;
- new global headquarters and innovation campus in Berlin;
- 30% of staff dedicated to product and engineering (data science / machine learning);
- approximately 40% of business attributed to native advertising and monetization solution; and
- 2016 Inc. 5000 Fastest Growing Private Company in Europe Awardee.
glispa's rapid revenue growth has primarily been fueled by the company's continued investment in its recently announced data management platform — the glispa Audience Platform (GAP) — as well as its high-growth monetization and programmatic offerings. With the rise of native advertising, glispa's gNative solution now accounts for over 40% of the company's growth. Other growth factors include glispa's focus on both operational and campaign optimization technologies, resulting in better performance. Having doubled the technology and product teams in 2015, glispa continues its global diversification, highlighted by running campaigns in 187 countries with a focus in China, USA, Southeast Asia (SEA), India and Brazil.
In March of last year, glispa also secured a strategic investment from Market Tech Holdings (LSE: MKT) which took a 75% ownership stake in the Company. The Market Tech group has a market cap of approximately $1.2B USD.
"In the year ahead, glispa plans to invest in its mobile ad tech foundation with a combination of acquisitions and organic growth. This will bolster glispa's monetization and supply-side business as well as its overall analytics and audience profiling. We're also expanding our global reach into high-growth smartphone markets to further strengthen our ad-tech market differentiation and advantage," added Gary Lin.
glispa is a mobile marketing pioneer empowering our clients to activate global audiences and move markets. Providing a full suite of technology based services - gBoost, gPerform, and gNative - glispa partners with global advertisers, helping them outperform user acquisition and monetization goals. glispa also provides monetization solutions working with some of the largest global publishers and app developers.
glispa maintains an international reach of about one billion active mobile users monthly. Some of the world's largest mobile brands, including Gilt, OLX, Baidu, Deezer, Kabam, Match, Zynga and Gumi, use glispa's global impact and dedicated, multicultural teams to expand their business and accelerate growth around the world. Major new client wins in 2015 included Twitter, Square Enix and Lazada.
Headquartered in Berlin, with offices in Beijing, Bangalore, San Francisco, Tel Aviv and São Paulo, glispa employs a multinational team representing 40 nationalities speaking 24 languages.
To contact glispa, connect with us: http://www.glispa.com.