Mobile Broadband Industry Survey, Asia-Pacific: 2009-10

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Mobile broadband industry survey, Asia-Pacific: 2009–10

http://www.reportlinker.com/p0204795/Mobile-broadband-industry-survey-Asia-Pacific-2009–10.html

Results from Ovum and Telecom Asia's Asia-Pacific mobile broadband industry survey show a maturing industry. Although respondents in our 2009–10 survey still believe mobile broadband is good news, they are now more realistic about its benefits when compared to the more overt enthusiasm of 2008–09's survey. Margin expectations are more reasonable, the threat to fixed broadband is better understood, and new charging methods beyond flat rates are being explored.

Executive SUMMARY

In a nutshell

Ovum view

Mobile broadband still good news, but realism sets in

Forecast margins for mobile broadband are strong

Watch out fixed broadband! Mobile broadband is coming

Laptops/netbooks and handsets are key devices

Differentiation is difficult

Proposition must be more than just cheap pricing

Forget about VASs as a differentiator

Access is the killer application

Browsing is the leading traffic-generating application

Unlimited/flat-rate charging models most effective

Traffic growth poses challenges

Backhaul

Backhaul is restraining services; investment is required

Wired or wireless backhaul investment?

Access

Radio access capacity less of an issue than backhaul, but only slightly

Solving the capacity crunch

Survey methodology

About the survey

About the respondents

List of Tables

Table 1: Main country in which respondents do business

List of Figures

Figure 1: Will mobile broadband be a higher- or lower-margin business for operators than mobile voice?

Figure 2: What impact will mobile broadband have on the fixed broadband market?

Figure 3: What device types will drive the most traffic growth?

Figure 4: What is the most important differentiator in the mobile broadband market?

Figure 5: What types of content will drive more traffic growth?

Figure 6: What type of application will be the main driver of traffic growth?

Figure 7: What is the most effective way to charge for mobile broadband services?

Figure 8: Do you think backhaul capacity…

Figure 9: Will wired or wireless backhaul technology achieve greater growth in 2010?

Figure 10: Do you think radio access network capacity…

Figure 11: Aside from installing more capacity, what will be the most effective solution to deal with traffic growth?

Figure 12: Job function of respondents

Figure 13: Respondents by company type

To order this report:

Mobile Telephony Industry: Mobile broadband industry survey, Asia-Pacific: 2009–10

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