Mobile Charging is Child's Play

Allot app demonstrates the value of smart charging

News provided by

Feb 13, 2012, 04:22 ET

BOSTON, February 13, 2012 /PRNewswire/ --

Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, announced today the launch of 'Allot Pinball,' a fun, educational mobile game, which aims to simplify the concept of value-based data pricing plans for subscribers and operators. The Allot Pinball Challenge will be held during Mobile World Congress 2012 (2B53), so download it today and start practicing!

To view the Multimedia News Release, please click:

http://www.multivu.com/mnr/53759-allotcommunications

Different Applications Have Different Values to Different People

As operators evolve their offering from unlimited and volume-based pricing plans to personalized value-based plans, education is paramount to smooth adoption. Allot Pinball brings the sometimes complex concepts of mobile data pricing to the players' fingertips. With Allot Pinball, anyone can become a mobile operator and try to effectively charge for Over-the-Top (OTT) traffic, while providing the Quality of Experience (QoE) subscribers' expect.

"While only small percentages of subscribers are affected by traffic caps, many more think they are." said Monica Paolini, Founder and President, Senza Fili Consulting. "In fact, most subscribers do not know how much data they are using and to avoid additional charges or to be left without allowance they will reduce their data consumption. Of course," she adds "having subscribers constantly worried as to whether they can afford to watch a YouTube video or post a photo is not good for business. It reduces the value subscribers attach to the service."

Game Overview & Scoring System

In Allot Pinball, the game scoring is a combination of the QoE and of the mobile operator's revenues per application. Each OTT application, such as video or VoIP delivers a different QoE and revenue scoring combination.

Each level of the game represents a Value-based Charging plan offered by mobile operators, such as Happy Hour or Social Networks Plan. The size of the application icon and the scoring change at each level.

"The move away from 'so-called unlimited' data plans towards usage and value based plans is well under way," said Andrei Elefant, Allot's Vice President of Marketing and Product Management. "Allot Service Gateway combined with inline services such as ChargeSmart provides the perfect vehicle for operators to evolve their charging models. In addition to showcasing Allot Service Gateway at Mobile World Congress 2012 (2B53), we will be hosting the inaugural Allot Pinball Challenge, drop by if you think you can beat my score"

The Allot Pinball Mobile App is available for download to the Apple iPhone or iPad or to any Android device. To download, visit: http://www.allot.com/allot_pinball.html

Tournament updates and giveaways are available on Facebook and Twitter.

The app demo is available on YouTube.

About Allot Communications

Allot Communications Ltd. (NASDAQ: ALLT) is a leading provider of intelligent IP service optimization and revenue generation solutions for fixed and mobile broadband operators and large enterprises. Allot's rich portfolio of solutions leverages Dynamic Actionable Recognition Technology (DART) to transform pipes into smart networks that can rapidly and efficiently deploy value added Internet services. Allot's scalable, carrier-grade solutions provide the visibility, topology awareness, security, application control and subscriber management that are vital to managing Internet service delivery, enhancing user experience, containing operating costs, and maximizing revenue in broadband networks.

Allot Communications Contacts:
Jonathon Gordon
Director of Marketing
Allot Communications
Tel: +972-9-7628423
[email protected]

PR Contact
Justine Schneider
Calysto Communications
Tel: +1-404-266-2060 x507
[email protected]