Mobile Cloud, Streaming Media, and IM Show Greatest Increases in Frequency of Use in US and Western Europe

Perceived Value of Service Will Differentiate from the Competition

26 Jan, 2016, 10:07 ET from Strategy Analytics

BOSTON, Jan. 26, 2016 /PRNewswire/ -- A new report from the Media and Services UX (MSX) group at Strategy Analytics ( investigating the use of mobile services in the US and Western Europe, has found that while the frequency of mobile services use in the US is much greater than Western Europe, Western Europe continues to increase its frequency of use of mobile services at a much more rapid rate.

Media rich services such as cloud storage and maps, along with enhanced messaging features within instant messaging (IM) have shown strong increases in the US over the past year. In Western Europe, strong growth areas also exist within mobile cloud services, but additionally focus on media rich services including music and video streaming, primarily due to an increase in the availability of such services throughout this region. This increase in availability creates greater competition and has resulted in more appealing pricing models for the consumer – including free and/or ad-supported services.

Click here for the report:

Christopher Dodge, Associate Director, MSX and report author, commented, "Throughout 2015, ongoing consumer research on mobile media & services has focused on pricing models of mobile cloud and streaming media. While differentiating features can be attractive to consumers, often the primary driver for the adoption of a specific service is pricing or its perceived value by the consumer. In many instances perceived value can become the primary differentiating feature amongst competing services."

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. 

About Media & Services UX

The Media & Services UX group forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests within in-vehicle, mobile device, connected home and media & services research areas, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences. Extensive expertise and highly experienced in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP's research methodology allows strategic user-centric analysis on the potential for new technologies that would otherwise be unavailable. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information

Press Contacts

US Contact: Christopher Dodge, +1 617 614 0711,

European Contact: Kevin Nolan, +44(0) 1908 423 609,

Logo -

SOURCE Strategy Analytics